DEBORAH GRAYSON COACHING LTD

Executive Summary

Deborah Grayson Coaching Ltd is a founder-led niche coaching firm positioned to leverage personalized professional services within a growing sector. While the company has invested substantially in tangible assets, it faces liquidity pressures and rising long-term liabilities that require strategic financial management and operational scaling to unlock growth potential and mitigate risks. Implementing targeted market expansion, diversifying service offerings, and optimizing financial structure are essential next steps for sustainable success.

DEBORAH GRAYSON COACHING LTD - Analysis Report

Company Number: 13815284

Analysis Date: 2025-07-20 19:14 UTC

1. Executive Summary

Deborah Grayson Coaching Ltd operates as a niche professional coaching service within the broader professional, scientific, and technical activities sector. Founded recently in late 2021, the company has demonstrated asset growth but currently faces working capital constraints and elevated long-term liabilities, signaling the need for strategic financial and operational adjustments to support sustainable growth.

2. Strategic Assets

• Founder-led Expertise and Control: The company is wholly owned and controlled by Deborah Grayson, providing clear strategic direction and agility in decision-making.
• Niche Market Positioning: Operating in a specialized coaching segment allows the company to capitalize on growing demand for personalized professional development services.
• Tangible Asset Base: Significant investment in tangible assets (£45,738 in 2024) suggests ownership of key equipment or infrastructure that supports service delivery, potentially creating barriers to entry for competitors.
• Positive Shareholders’ Funds: Despite fluctuations, the company maintains positive equity (£8,393 in 2024), indicating residual value for stakeholders and a foundation for future investment.

3. Growth Opportunities

• Service Diversification: Expanding coaching offerings into complementary areas such as digital coaching platforms, corporate training packages, or group coaching could broaden revenue streams.
• Market Expansion: Leveraging online delivery could extend reach beyond the local Warrington area, accessing regional or national client bases.
• Operational Efficiency Improvements: Addressing the decline in net current assets and managing creditor balances could free up working capital for reinvestment in marketing and talent acquisition.
• Strategic Partnerships: Alliances with HR consultancies or professional development organizations could drive referral business and enhance brand credibility.
• Financial Restructuring: Refinancing or better managing the long-term liabilities (£28,645 in 2024) could improve liquidity and support investment in growth initiatives.

4. Strategic Risks

• Working Capital Deficit: The transition from positive net current assets in 2023 to a slight negative position in 2024 (-£10) raises concerns around short-term liquidity and operational cash flow management.
• Increasing Long-Term Debt: A more than doubling of long-term creditors from £12,239 to £28,645 within one year may constrain financial flexibility and increase financial risk.
• Limited Scale and Resources: With a single employee and a relatively small operational footprint, scaling the business rapidly may be challenging without additional human capital or external funding.
• Market Competition: The coaching industry is fragmented with many small providers; differentiation and maintaining client acquisition momentum are critical.
• Absence of Audited Financials: Operating under audit exemption may limit external stakeholder confidence and complicate access to larger-scale financing options.