DEE O'REILLY MEDIA LTD
Company number 05032130 · Monitor this company
This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.
Credit Analysis: DEE O'REILLY MEDIA LTD
1. Credit Opinion: DECLINE
Reasoning: This entity is a dormant shell company with no trading activity, no revenue generation, no assets, and negative net worth of £31,115. It cannot service any debt obligations as it has no income stream. The company is technically insolvent and has been dormant or near-dormant for virtually its entire 21-year existence. Any credit extension would be wholly unsecured and reliant on personal guarantees from directors, which falls outside standard commercial credit assessment.
2. Financial Strength
Assessment: Critically Weak
| Metric | YE 2025 | YE 2024 | YE 2023 | YE 2022 |
|---|---|---|---|---|
| Total Assets | £0 | £0 | £0 | £0 |
| Total Liabilities | (£31,215) | (£31,151) | (£31,065) | (£30,961) |
| Net Assets | (£31,115) | (£31,051) | (£31,065) | (£30,961) |
| Shareholders' Funds | (£31,115) | (£31,051) | (£31,065) | (£30,961) |
- Zero asset base: The company holds no fixed or current assets whatsoever
- Persistent insolvency: Net liabilities have existed since at least 2016, fluctuating between £30,961 and £31,577 over a decade
- No equity cushion: Share capital is a nominal £80; the accumulated losses dwarf this by a factor of nearly 400:1
- No trading history: Filed accounts explicitly confirm "the company was dormant and did not trade" with no income or expenditure
- Liability creep: The £31k liability position has remained remarkably static, suggesting this may be an inter-company or director loan that is neither being called nor written off
3. Cash Flow Assessment
Assessment: Non-existent
- Zero revenue: No income has been generated in the filing period
- Zero operating cash flow: A dormant entity has no trading activity to generate cash
- No working capital: Current assets are £0 against liabilities of £31,215
- No liquidity: There are no cash reserves, debtors, or any realizable assets
- Debt service capacity: Nil. The company cannot service even £1 of debt from its own operations
The persistent ~£31k liability likely represents a director or related-party loan keeping the entity technically alive. Without this, the company would have been wound up years ago.
4. Monitoring Points
If credit were ever considered (only with substantial personal guarantees), the following would require ongoing surveillance:
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Transition from dormant to active: Multiple recent name changes (from Park Springs Studios Ltd to Flipbook TV Ltd to Dee O'Reilly Media Ltd) may signal an intention to commence trading. Any credit decision must wait until operational financials exist.
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Nature of the £31k liability: Clarification is needed on whether this is a director loan, inter-company balance, or third-party obligation. If it's a director loan, is there a right of set-off or intention to convert to equity?
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PSC concentration risk: Sheila Mary O'Reilly controls 75%+ of shares and voting rights and holds the right to appoint/remove directors. Complete key-person dependency.
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SIC code alignment: The registered activity (59120 - motion picture post-production) has no visible trading evidence. Any pivot to active trading would represent a start-up, not an established business.
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Director conduct: No disqualification records are evident, which is the only positive note. However, the lack of any trading track record under these directors provides no basis for assessing management quality.
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Filing compliance: Currently up to date, but this is a low bar for a dormant entity with minimal disclosure requirements.