DETAIL DESIGN LIMITED

Executive Summary

DETAIL DESIGN LIMITED is a very young private limited company exhibiting the classic traits of a start-up with minimal financial activity and a very low capital base. Its financial health currently reflects a fragile but stable state, requiring capital infusion and commencement of trading to build sustainable operations. With prudent financial management and strategic growth efforts, the company can transition from infancy to a more robust financial position.

DETAIL DESIGN LIMITED - Analysis Report

Company Number: 14837829

Analysis Date: 2025-07-29 16:52 UTC

Financial Health Assessment: DETAIL DESIGN LIMITED

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1. Financial Health Score: Grade D

Explanation:
The company is in its infancy with minimal operational history and extremely limited financial activity. The current financial snapshot reveals a very low asset base (£100 cash) and no recorded liabilities, reflecting a start-up stage rather than an established, operational business. The absence of employees and income statement information further signals that the business is likely pre-revenue or in early development. This places the company in a fragile financial state, typical for newly incorporated entities, hence the grade D reflecting risk and early-stage status rather than distress.

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2. Key Vital Signs

Vital Sign	Value	Interpretation
Cash in Hand	£100	Very low liquidity; minimal cash reserves to cover operating expenses or unexpected costs.
Total Assets Less Current Liabilities	£100	Net working capital is positive but trivial, indicating no buffer for operational activities.
Shareholders’ Funds (Equity)	£100	Equity equals nominal share capital, showing no retained earnings or accumulated losses.
Employees	0	No staff employed, indicating no payroll expenses but also minimal business activity.
Account Category	Total Exemption Full	Small company filing exemption indicates limited complexity and scale.
Company Age	~1 year (since May 2023)	A very young company, likely in set-up or pre-trading phase.
Industry	Retail sale via Internet	Sector with potential but competitive; no financial traction yet demonstrated.

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3. Diagnosis: What the Financial Data Reveals

The financial "vital signs" of DETAIL DESIGN LIMITED show the typical "symptoms" of a start-up company just beginning its journey. The business has:

• Minimal Financial Activity: Cash of £100 and total net assets of £100 exactly matching the nominal share capital indicates the company has not yet generated revenue or incurred expenses beyond initial incorporation costs.
• No Operational History: Absence of employees and no income statement filed (exempt for small companies) suggests no trading or business operations have commenced or are minimal.
• Healthy Baseline but Fragile: While the company is not in distress or loss, the very low capital base offers no margin for unexpected expenses or investment in growth.
• Single Director and Owner Control: Full ownership and control by Mr. Alexander Murphy indicates centralized decision-making but also reliance on a single individual's capacity to drive the business forward.

In medical terms, the company is "healthy" but "immature" with no signs of disease or distress yet. It is at a "neonate" stage, requiring nurturing to develop financial strength.

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4. Recommendations: Specific Actions to Improve Financial Wellness

• Increase Working Capital: Consider injecting additional funds or securing financing to build a cash buffer that can support operational costs and growth initiatives.
• Commence Trading Activities: Begin active trading to generate revenues. Early sales and cash inflows will improve financial metrics and reduce dependency on shareholder funding.
• Cost Management: Monitor and control expenses carefully during initial operations to conserve cash and maintain a positive net working capital.
• Prepare for Growth: Develop a business plan with financial forecasts to anticipate capital needs and operational milestones.
• Record Keeping and Reporting: Maintain accurate and timely accounting records to ensure compliance and facilitate better financial management as the business scales.
• Explore Market Opportunities: Given the industry (online retail), focus on digital marketing, customer acquisition, and product development to build a customer base.
• Consider Professional Advice: Engage with accountants or financial advisors to establish robust financial controls and funding strategies.

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