DROOTH LIMITED

Company number 06787836 ·

Active

This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.

Commercial Credit Assessment: DROOTH LIMITED

1. Credit Opinion: DECLINE

Reasoning: This company presents significant credit concerns driven by a severe and accelerating deterioration in its financial position over the past two years. Net assets have collapsed from £1.77M (2022) to £214K (2024) – an 88% decline. The current ratio has fallen from a healthy 2.78x to a marginal 1.23x, whilst the quick ratio stands at a critically low 0.31x, indicating the company is heavily reliant on stock liquidation to meet short-term obligations. Creditors due within one year have surged 163% from £281K to £738K without a corresponding increase in asset quality, suggesting potential payment stress and over-reliance on supplier credit. The financial trajectory is sharply negative, and the business lacks sufficient liquidity headroom to service additional debt obligations with any reasonable margin of safety.


2. Financial Strength

Balance Sheet Summary (2024 vs 2023):

Metric 2024 2023 Change
Total Assets £951,798 £844,955 +12.6%
Total Liabilities £738,194 £280,852 +162.8%
Net Assets £213,604 £551,272 -61.2%
Shareholders' Funds £213,604 £551,272 -61.2%

Key Concerns:

  • Catastrophic Equity Erosion: Net assets have declined from a peak of £1.77M (2022) to just £214K (2024). This represents an 88% destruction of shareholder value in two years. Retained earnings have fallen from £551K to £214K, indicating significant trading losses or distributions.

  • Leverage Deterioration: The debt-to-equity ratio has swung dramatically. In 2023, liabilities represented 33% of total assets; by 2024, they represent 78%. The balance sheet is now dangerously thin on equity cushion.

  • Minimal Share Capital: At just £101, the share capital provides virtually no equity buffer. The company is entirely dependent on retained earnings for its capital base.

  • Intangible Assets: Goodwill of £49K has been fully amortised, so the balance sheet contains no intangible asset risk.

  • Tangible Fixed Assets: Only £44,823 in tangible assets – limited asset base for security purposes.

Historical Trajectory:

Year Net Assets Cash Liabilities
2020 £1,410,449 £1,116,687 £327,574
2021 £1,486,245 £409,556 £1,568,849
2022 £1,767,693 £263,206 £1,458,386
2023 £551,272 £57,075 £280,852
2024 £213,604 £68,281 £738,194

The volatility in these figures is exceptional. The 2021-2022 period saw very high liabilities relative to assets, which then reduced dramatically in 2023, only to surge again in 2024. This pattern suggests significant operational or structural changes that create unpredictability.


3. Cash Flow Assessment

Liquidity Position:

Metric 2024 2023
Current Assets £906,975 £780,364
Current Liabilities £738,194 £280,852
Net Current Assets £168,781 £499,512
Current Ratio 1.23x 2.78x
Quick Ratio (ex-stock) 0.31x 1.18x

Critical Observations:

  • Dangerous Quick Ratio: At 0.31x, the company has only 31p of liquid assets (cash + debtors) for every £1 of short-term liabilities. This is well below the minimum 0.5x threshold typically required for credit approval.

  • Stock Dependency: Stocks represent £677,340 or 75% of current assets. For a clothing and footwear wholesaler, this stock may be seasonal, fashion-sensitive, and subject to markdown risk. The company is overwhelmingly reliant on converting stock to cash to pay creditors.

  • Stock Increase: Stocks have increased by 68% from £403K to £677K year-on-year. This could indicate:

  • Slow-moving or obsolete inventory
  • Anticipated sales growth (not yet realised)
  • Over-buying or poor inventory management

  • Debtors Halved: Trade debtors fell from £320K to £161K. While improved collection is positive, the 50% reduction alongside a 68% stock increase may indicate declining sales activity rather than better credit control.

  • Cash Position: Cash of £68K is extremely thin for a company with £738K in current liabilities. This provides less than 5 weeks of creditor coverage assuming steady payment patterns.

  • Creditor Surge: The 163% increase in creditors due within one year is the most alarming metric. This suggests the company is significantly stretching supplier terms or has taken on substantial short-term debt facilities.

Working Capital Concerns:

Net current assets have fallen from £499K to £169K – a 66% decline. The working capital position is now precarious, with minimal buffer against trading disruptions or unexpected costs.


4. Monitoring Points

If credit were to be considered (which this assessment does not recommend), the following metrics would require close monitoring:

Immediate Red Flags:

  1. Creditor Days Trend: The surge in trade creditors must be investigated. If the company is extending payment terms beyond agreed limits, this signals cash flow distress.

  2. Stock Turnover: The significant stock increase requires investigation. Aging analysis and obsolescence provisions should be reviewed. Clothing/footwear inventory carries high markdown risk.

  3. Profitability: The accounts filed are filleted (small company regime) and do not include a P&L. The retained earnings decline from £551K to £214K suggests a loss of approximately £337K, but dividends may also have been paid. Clarity on the loss position is essential.

  4. Related Party Transactions: The PSC structure (David Ross 50-75%, Victoria Hann 25-50%) and the absence of detailed related-party disclosures in filleted accounts means potential extraction of value cannot be assessed.

  5. Long-term Liabilities: The 2022 balance sheet showed £1.46M in total liabilities against £4.29M in total assets. The 2023 position showed only £281K in total liabilities. The 2024 position returns to £738K. Understanding the nature of these liability movements is critical.

Ongoing Monitoring:

  1. Quarterly Management Accounts: Required to track trading performance and cash flow trends.

  2. Aged Creditor Reports: Monthly review of trade creditor aging to detect payment stress.

  3. Stock Aging Reports: Quarterly review to assess obsolescence risk and realisable value.

  4. Bank Statements: Monthly review to confirm cash flow patterns and identify any overdraft usage.

  5. Sector Conditions: The clothing and footwear wholesale sector faces structural challenges from online competition, fast fashion cycles, and consumer spending pressures. Sector headwinds compound the company-specific risks.

Additional Concerns:

  • Single Director: Alan David Ross is the sole director. Key-person risk is significant, and governance is limited with no board diversity.
  • Audit Exemption: The company files under the small companies regime with no audit, reducing financial statement assurance.
  • Filing: Accounts were approved 19 September 2025 for a 31 December 2024 year-end – a nine-month delay suggests possible difficulties in preparing the accounts.

Perspective: Business Credit Analyst · Model: glm-5.1 · Generated 26 July 2026