FIELD OF JOY LTD

Executive Summary

Field of Joy Ltd is a micro-entity operating in a niche intersection of social work, cultural education, and recreational activities, typical of community-focused social enterprises. Its financial position shows improving liquidity and modest asset growth, although it remains slightly undercapitalised with negative net assets. Positioned within a sector benefiting from increased social impact funding and community engagement trends, the company’s small scale and university affiliation provide agility and resource access, supporting its gradual strengthening amid competitive pressures from similar social enterprises.

FIELD OF JOY LTD - Analysis Report

Company Number: 13237510

Analysis Date: 2025-07-29 12:17 UTC

1. Industry Classification
   Field of Joy Ltd operates primarily within SIC code 93290, "Other amusement and recreation activities not elsewhere classified," supplemented by SIC codes 88990 (Other social work activities without accommodation), 85520 (Cultural education), and 1500 (Mixed farming). This positions the company in a niche sector blending recreational/social services, cultural education, and some agricultural activities. Such a hybrid classification suggests a social enterprise or community-focused organisation rather than a conventional commercial amusement or farming business. The sector is characterised by small-scale operators, community engagement, and often reliance on grants or donations rather than purely commercial revenue streams.

2. Relative Performance
   As a micro-entity, Field of Joy Ltd is at the smallest end of the scale, with financials reflecting limited fixed assets (£877 in 2024) and modest current assets (£17,175 in 2024). The net liabilities figure of £940 in 2024 shows a significant improvement from previous years when net liabilities were over £2,000, indicating a gradual strengthening of the balance sheet but still marginally negative net assets. The current liabilities of £5,063 against current assets of £17,175 yield a positive net working capital (£13,112), a favourable liquidity indicator relative to many micro-entities in the social sector where cash flow can be constrained. Compared to typical micro-entities in the recreation and social work sectors, which often struggle to maintain positive working capital, this suggests prudent management of short-term finances.

3. Sector Trends Impact
   The sector encompassing amusement, social work, and cultural education is increasingly influenced by trends such as growing public and charitable funding for social impact projects, heightened demand for community-based cultural education, and evolving consumer preferences towards wellness and experiential recreation. Post-pandemic recovery has seen increased interest in outdoor and socially-oriented activities, potentially benefiting Field of Joy Ltd. However, the sector faces challenges including funding volatility, competition for grants, and regulatory scrutiny on social enterprises. The micro-entity status and small employee base (average 2 in 2024) imply vulnerability to these external factors, though also flexibility to adapt quickly.

4. Competitive Positioning
   Field of Joy Ltd, as a private company limited by guarantee with no share capital, operates as a niche social or community enterprise rather than a commercial competitor in the wider amusement or farming industries. Its financials reflect a lean operation with limited fixed assets and improving liquidity, strengths for a small social enterprise. The negative net assets, though improving, indicate ongoing reliance on external funding or member guarantees. Compared to typical competitors in the "other amusement and recreation" niche, which may include small charities, community groups, or social businesses, Field of Joy’s recent growth in net current assets and employee count (from zero to two) suggests positive momentum. Its location within a university enterprise centre may provide valuable access to resources and networks, a competitive advantage in this sector.