GARY MORGAN COACHING LTD

Executive Summary

GARY MORGAN COACHING LTD operates as a micro-entity in the competitive UK business support services sector, focusing on coaching and consultancy. While showing growth in current assets, rising short-term liabilities have reduced net assets, reflecting typical early-stage balance sheet pressures. The company’s niche, founder-led model benefits from sector demand for personalised coaching but faces liquidity challenges and intense competition from larger consultancies and freelancers.

GARY MORGAN COACHING LTD - Analysis Report

Company Number: 14343250

Analysis Date: 2025-07-29 14:16 UTC

1. Industry Classification
   GARY MORGAN COACHING LTD operates under SIC code 82990, classified as "Other business support service activities not elsewhere classified." This sector includes a diverse range of support services that do not fit into more specific categories. Typically, companies in this classification offer consultancy, coaching, mentoring, or other advisory services that help businesses improve performance, develop leadership, or enhance operational efficiency. The sector is characterised by low capital intensity, reliance on human capital, and a high degree of customisation in service delivery.

2. Relative Performance
   As a micro-entity established in 2022, GARY MORGAN COACHING LTD's financial metrics reflect a very early-stage business. With fixed assets under £1,000 and current assets rising from £6,674 to £14,712 between 2023 and 2024, the company shows growth in working capital. However, current liabilities increased significantly from £2,088 to £11,105 in the same period, leading to a decrease in net current assets and net assets (shareholders’ funds) from £5,811 to £4,031. This suggests growing short-term obligations relative to liquid assets, which can be common in young service businesses investing in initial growth or facing timing mismatches in receivables and payables. The small employee base (average 1 employee) aligns with typical micro-business profiles in this niche coaching and business support segment.

Compared to sector norms, micro businesses in business support services often operate with minimal fixed assets and rely heavily on intangible assets such as intellectual property and personal expertise. The increase in current liabilities might reflect increased supplier credit or deferred income, common as companies scale client engagements. However, the modest net assets and the decline year-on-year underscore the fragile financial footing typical of new entrants still stabilising their cash flow and client base.

3. Sector Trends Impact
   The business support and coaching sector in the UK has been buoyed by rising demand for professional development and organisational transformation services, especially post-pandemic where remote work and leadership challenges have increased demand for coaching. Digitalisation trends enable smaller players to compete effectively via online platforms, reducing overheads and broadening addressable markets. However, the sector also faces intense competition from both established consultancies and freelance coaches, driving pressure on pricing and necessitating strong differentiation.

Economic uncertainty and budget constraints among client organisations can impact discretionary spending on coaching and support services, making client retention and pipeline development critical. Also, regulatory or industry-specific compliance requirements can open niche opportunities for specialised support services.

4. Competitive Positioning
   As a micro private limited company with minimal fixed assets and a singular employee, GARY MORGAN COACHING LTD is positioned as a niche, likely founder-led coaching provider rather than a large-scale consultancy. This structure allows flexibility and low overhead but limits scalability and bargaining power versus larger competitors. The company’s recent name change might suggest a strategic rebranding or repositioning effort to better capture market attention or reflect a clearer value proposition.

Financially, the company’s growing liabilities relative to assets indicate potential liquidity risks if growth is not matched by cash inflows. Without auditing requirements, the company benefits from simplified compliance but may face challenges in establishing credibility with larger corporate clients who prefer audited financials. Success in this sector often hinges on reputation, client testimonials, and network effects, rather than balance sheet strength alone.

Executive Summary