GENUINE STRATEGY LTD

Executive Summary

GENUINE STRATEGY LTD is a micro-entity with a stable compliance record and positive net current assets indicating low immediate solvency risk. However, the reduction in net assets and minimal operational scale suggest a need for close monitoring of financial performance and liquidity. Overall, the company currently presents a low risk profile within its small operational scope.

GENUINE STRATEGY LTD - Analysis Report

Company Number: 13009730

Analysis Date: 2025-07-20 14:41 UTC

1. Risk Rating: LOW
   The company shows a stable financial position relative to its size, with positive net current assets and no overdue filings. The micro-entity scale limits exposure, and there are no indicators of insolvency or regulatory non-compliance.

2. Key Concerns:

• Declining Net Assets: Net assets have declined from £1,587 in 2022 to £496 in 2023, indicating potential erosion of capital that requires monitoring.
• Minimal Cash and Asset Base: Current assets are very low (£814 in 2023), reflecting a very small operational scale and potential vulnerability to cash flow disruptions.
• No Employees: The company has zero employees, which may imply reliance on the director or outsourcing; this could affect operational stability if key personnel become unavailable.

3. Positive Indicators:

• No Overdue Filings: Both accounts and confirmation statements are up to date, demonstrating good regulatory compliance and governance.
• Positive Net Current Assets: Despite the decline, the company maintains positive working capital (£796 in 2023), indicating it can meet short-term obligations.
• Consistent Director and Registered Office: The sole director has been in place since incorporation, providing continuity in management.

4. Due Diligence Notes:

• Investigate reasons behind the reduction in net assets and whether it reflects losses, distributions, or asset disposals.
• Review cash flow patterns and accounts receivable to assess liquidity beyond year-end snapshots.
• Understand the business model and revenue generation given the very small scale and absence of employees.
• Confirm if the director holds additional roles or if services are outsourced, to assess operational risk.
• Verify if there are any contingent liabilities or off-balance sheet obligations not apparent from the micro-entity accounts.