GOGET LTD

Executive Summary

GOGET LTD is a micro-entity operating in the diverse and fragmented "Other service activities" sector, characterized by small-scale, specialized service delivery. Its financials reflect a lean, possibly consultancy-focused business with declining net assets, indicating operational contraction or investment in repositioning. While agile and low-cost, the company faces sector challenges related to scale and market volatility typical for micro service providers.

GOGET LTD - Analysis Report

Company Number: 13828174

Analysis Date: 2025-07-29 20:24 UTC

1. Industry Classification
   GOGET LTD is classified under SIC code 96090, "Other service activities not elsewhere classified." This sector is a residual category comprising miscellaneous personal, social, and service activities that don’t fall into more defined categories. Companies in this sector often provide niche or bespoke services, ranging from personal care to specialized consulting, typically characterized by low fixed assets and labour-intensive operations.

2. Relative Performance
   As a micro-entity, GOGET LTD’s balance sheet reflects modest scale operations with current assets of £8,507 and net assets of £7,307 as at 31 January 2024. Compared to typical companies in the "other services" category, which often show low capital intensity and small working capital needs, GOGET LTD’s financial size is consistent with a microbusiness profile. The sharp decline in current assets and net assets from £49,540 and £38,567 respectively in the previous year suggests either a contraction in operations, asset disposals, or cash consumption without equivalent replenishment. The absence of employees and minimal liabilities further underscores a lean operational model, typical of small service providers focusing on consultancy or agency-type activities.

3. Sector Trends Impact
   The "Other service activities" sector often experiences volatility linked to consumer discretionary spending and broader economic cycles. Post-pandemic market dynamics have shifted many service providers to digital platforms and remote delivery, increasing competition but also opening niche markets. Micro-entities like GOGET LTD face challenges such as limited capital for expansion, dependency on a small client base, and vulnerability to economic downturns. However, increasing demand for tailored and specialized services can create growth opportunities if the company leverages agility and low overheads.

4. Competitive Positioning
   GOGET LTD operates as a niche micro-entity within a broadly fragmented sector. Its small scale and single-director structure suggest a highly focused business model, potentially offering personalized or consultancy services. Compared to peers, the company’s modest net assets and lack of employees imply limited capacity for large-scale projects or rapid scaling. The decline in net assets year-over-year may indicate cash flow pressures or strategic repositioning. Strengths include low overhead and agile decision-making under sole control by Mr. Toby Macfarlane. Weaknesses include vulnerability to market shocks and limited resource base compared to larger small or medium enterprises in the same sector, which may have more diversified service offerings and workforce.