Company Number: 14017379

Analysis Date: 2025-07-29 15:56 UTC

1. Credit Opinion: CONDITIONAL APPROVAL
   Hoey Media Limited is a young, micro-entity private limited company operating in specialist photography and video production services. The company demonstrates positive net assets and positive working capital, indicating an ability to meet short-term liabilities. However, the declining net assets from £47,288 in 2024 to £31,792 in 2025 and a reduction in net current assets signal some financial pressure. The absence of audited accounts and limited financial disclosure restricts full assessment of profitability and cash flow sustainability. Credit extension is recommended on condition of regular financial monitoring and confirmation of ongoing cash flow strength.

2. Financial Strength:
   The balance sheet shows a modest asset base with fixed assets below £1k, typical for a service company reliant on intangible assets and human capital. Current assets (largely cash and receivables) are adequate relative to current liabilities, yielding positive net current assets of approximately £30.9k in 2025, down from £46.6k in 2024. The reduction in net assets by about 33% year-on-year suggests either operational losses or increased liabilities. Shareholders’ funds remain positive but are declining, which may reduce the company’s capacity to absorb shocks.

3. Cash Flow Assessment:
   While specific cash flow statements are not provided, the net current asset position indicates some liquidity cushion. The company’s current liabilities have risen from £75.7k to £89.6k, which could pressure short-term cash flows if not matched by receivables collection or cash reserves. Average employee count remains stable at 3, suggesting controlled overheads. The company’s ability to convert receivables into cash timely and manage payables will be critical to maintaining liquidity.

4. Monitoring Points:

• Track the trend in net assets and working capital quarterly to detect further erosion of financial strength.
• Monitor accounts receivable aging and cash conversion cycles for liquidity risk.
• Review profit and loss data when available to assess operational profitability and cash generation.
• Watch for timely filing of statutory accounts and confirmation statements to ensure compliance and transparency.
• Evaluate any changes in directors or ownership that might impact governance or credit risk.