PRO EV GROUP LTD

Executive Summary

PRO EV GROUP LTD operates as a niche electrical installation company specializing in electric vehicle charger installations, capitalizing on strong industry growth drivers like EV adoption and sustainability trends. While demonstrating rapid operational scaling, the company’s elevated liabilities and diminished net asset base highlight financial risks uncommon among established sector peers. Overall, PRO EV is an emerging player leveraging market opportunities but must carefully balance expansion with financial stability to strengthen its competitive position.

PRO EV GROUP LTD - Analysis Report

Company Number: 12545575

Analysis Date: 2025-07-20 18:18 UTC

1. Industry Classification
   PRO EV GROUP LTD operates within the SIC code 43210, classified as "Electrical installation." This sector typically includes companies engaged in installing electrical wiring, fittings, and electrical systems for buildings and infrastructure. Key characteristics of this industry include a strong reliance on skilled labor, compliance with safety and regulatory standards, and responsiveness to both residential and commercial demand. The sector often experiences growth linked to construction activity, infrastructure development, and increasing adoption of new technologies such as electric vehicle (EV) charging infrastructure.

2. Relative Performance
   As a micro-entity classified company, PRO EV GROUP LTD is at the smaller end of the electrical installation sector, with a recent average workforce of 35 employees (up from 15 the prior year), indicating rapid scaling. Financially, the company reported fixed assets of £86,514 and current assets of £893,199 for the year ending April 2024, with current liabilities of £639,884. While net current assets remain positive at £253,315, the company shows a sharp decline in net assets from £232,554 in 2023 to £29,772 in 2024, largely due to £310,057 of creditors falling due after more than one year, suggesting increased long-term liabilities or financing. Compared to typical industry small-to-medium electrical contractors, who often maintain stronger net asset positions and moderate gearing, this level of liabilities signals aggressive expansion or investment, possibly aligned with capital-intensive EV charger installations. The share capital is nominal (£2), consistent with many private limited companies in this sector.

3. Sector Trends Impact
   The electrical installation sector is currently influenced by several dynamic trends that impact PRO EV GROUP LTD:

• EV Charger Installation Demand: Increasing adoption of electric vehicles, supported by UK government incentives and environmental regulations, drives demand for residential and commercial EV charging solutions—a niche PRO EV targets as reflected in its branding.
• Green Energy and Sustainability: Growing emphasis on renewable energy and energy efficiency is expanding opportunities for electrical installers specializing in modern, sustainable technologies.
• Skilled Labor Shortages: Industry-wide challenges in recruiting qualified electricians can constrain growth and increase labor costs, relevant to PRO EV’s rapid employee growth.
• Regulatory Compliance: Ever-evolving electrical safety standards and building regulations require continuous investment in training and certification.
  These trends collectively create growth opportunities but also require careful financial and operational management.

4. Competitive Positioning
   PRO EV GROUP LTD appears to position itself as a niche player within the broader electrical installation market, focusing on electric vehicle charger installations for homes and businesses. This specialization differentiates the company from generalist electrical contractors and aligns it with a high-growth subsector. Strengths include demonstrated rapid workforce expansion and asset growth, indicating capability to scale operations. However, the significant increase in current and long-term liabilities raises concerns about financial risk management compared to more established peers who usually maintain conservative balance sheets. The company’s micro-entity status and relatively recent incorporation (2020) suggest it is still in a growth phase rather than a market leader. Its local presence in Bedford and Milton Keynes areas may limit geographic reach but provides proximity to active markets for EV infrastructure.