ILYD LIMITED

Executive Summary

ILYD LIMITED occupies a focused niche within Cardiff's food service sector, leveraging diversified catering and retail activities with a strong local presence. Its strategic strengths lie in agile leadership and stable financial footing for a micro entity, while growth potential exists through expanding catering services and retail channels. However, limited scale, market volatility, and competitive intensity pose challenges that require strategic investment in brand differentiation and operational capacity to sustain long-term success.