Company Number: 13247582

Analysis Date: 2025-07-20 17:37 UTC

1. Risk Rating: HIGH
   The company exhibits significant solvency and liquidity risks, evidenced by consistent net current liabilities and negative shareholders' funds over the last three years. The persistent negative net assets position and minimal cash balances indicate potential difficulties in meeting short-term obligations.

2. Key Concerns:

• Negative Net Assets and Shareholders’ Funds: The company’s net assets and shareholders’ funds have been negative since inception, worsening from -£9,951 in 2021 to -£12,540 in 2023, signaling accumulated losses and diminishing capital base.
• Liquidity Constraints: Cash on hand is negligible (£18 as of 31 March 2023) against current liabilities of £12,558, resulting in a severely negative net current asset position (-£12,540), raising concerns about the company’s ability to service immediate debts.
• High Director Creditors Balances: Current liabilities primarily comprise directors' current accounts (£12,258), suggesting reliance on director loans or deferred payments rather than external financing, which may indicate cash flow issues and potential governance concerns.

3. Positive Indicators:

• Compliance with Filing Requirements: The company’s accounts and confirmation statements are up to date with no overdue filings, indicating regulatory compliance and good governance on statutory reporting.
• Active Operational Status with Industry Diversity: The company is active since 2021, engaged in media representation, advertising, and IT services, which may offer multiple revenue streams.
• Stable Leadership: Presence of current directors and persons with significant control who appear to be actively involved, with no reported disqualifications or governance irregularities.

4. Due Diligence Notes:

• Investigate Nature and Terms of Directors’ Loans: Examine the terms, repayment schedule, and any formal agreements regarding directors' current accounts to assess financial risk and potential conflicts of interest.
• Review Cash Flow Forecasts and Business Model Viability: Assess management’s plans to improve liquidity and return the company to a positive net asset position, including revenue generation and cost control strategies.
• Evaluate External Funding Sources or Capital Injection Plans: Identify any forthcoming funding arrangements or equity injections to mitigate solvency risks and sustain operations.