ISITETV LIMITED
Company number 05676455 · Monitor this company
This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.
Credit Assessment: ISITETV LIMITED
1. Credit Opinion: CONDITIONAL
ISITETV Limited presents a credit profile that warrants caution. While the balance sheet shows positive net assets and the company remains operational within a group structure, several material concerns require mitigation before extending unsecured facilities:
- Asset quality is poor — 91.4% of total assets (£4.44M of £4.86M) are debtors, with £2.55M (57%) owed by group undertakings. Realisable value in a stress scenario is questionable.
- Cash is perilously thin — £45,266 against £3.1M current liabilities provides minimal liquidity buffer.
- Net assets have eroded significantly — declining from £3.1M (2020) to £1.6M (2024), representing approximately 48% depletion over four years, despite a modest recovery in the latest period.
- Bank borrowings tripled — from £247K (2023) to £714K (2024), increasing financial obligations.
Any credit facility should require a parent company guarantee from Isite Group Limited and appropriate covenants.
2. Financial Strength
Balance Sheet Summary (2024):
| Item | £ | % of Total Assets |
|---|---|---|
| Fixed Assets | 373,945 | 7.7% |
| Debtors | 4,443,917 | 91.4% |
| Cash | 45,266 | 0.9% |
| Total Assets | 4,863,128 | 100% |
| Current Liabilities | (3,096,026) | |
| Non-Current Liabilities | (158,786) | |
| Net Assets | 1,608,316 |
Gearing & Leverage: - Total liabilities to net assets ratio: 1.9x — elevated but not critical - Current ratio: 1.45x — appears adequate but masks debtor concentration risk - Quick ratio (excluding stock): 1.45x — same as current ratio given negligible stock
Net Asset Trajectory:
| Year | Net Assets | Year-on-Year Change |
|---|---|---|
| 2020 | £3,095,742 | — |
| 2021 | £2,883,720 | -6.8% |
| 2022 | £2,001,467 | -30.6% |
| 2023 | £1,355,648 | -32.3% |
| 2024 | £1,608,316 | +18.6% |
The 2024 improvement is welcome, but the longer-term erosion remains concerning. The 2024 accounts cover a 13-month period (December 2023 to December 2024), which flatters comparisons. Without a profit and loss account (the director has elected not to file one), we cannot determine whether the net asset recovery stems from trading profits or other movements.
Key Balance Sheet Concern: The debtor book is heavily concentrated in intercompany balances (£2.55M owed by group undertakings). In a distress scenario, group receivables may not be independently realisable, effectively reducing net assets by that amount to approximately £nil if group debts were written off.
3. Cash Flow Assessment
Liquidity Position: - Cash of £45,266 covers less than 2% of current liabilities - Bank overdrafts/loans of £714,117 are classified within current liabilities, suggesting facilities may be revolving in nature - Director has provided a £120,000 personal guarantee to Barclays Bank PLC, indicating personal commitment but also that the bank required additional security
Working Capital: - Net current assets of £1.39M appear healthy on the surface - However, working capital is almost entirely represented by debtors (£4.44M) - Trade debtors of £1.55M represent amounts from external customers — collection risk applies - The £2.55M group debtor is only as good as the parent company's ability to pay
Cash Flow Signals: - Corporation tax of £133K is outstanding (nil prior year), suggesting taxable profit was generated — a positive indicator - Other taxation and social security of £367K suggests a substantial payroll consistent with 83 employees - Provisions of £85K (reduced from £215K) may relate to employee or contractual obligations being released
Debt Service Capacity: Without sight of the P&L, we cannot directly assess interest cover. However: - Bank borrowings increased by £467K year-on-year, which could indicate either expansion or cash flow pressure - The company is clearly generating taxable profits (corporation tax liability exists) - As a group subsidiary, cash flow management may be centralised at parent level
4. Monitoring Points
| Metric | Target/Watch | Rationale |
|---|---|---|
| Trade debtor days | Monitor quarterly | £1.55M trade debtors — ageing analysis needed to assess collection risk |
| Intercompany balances | Obtain parent guarantee | £2.55M owed by group — single largest asset, requires mitigation |
| Cash position | Minimum £100K | Current £45K is dangerously thin for a company with 83 employees |
| Bank borrowings trend | Watch for further increases | Tripled in one year; continued escalation signals cash flow stress |
| Net assets trajectory | Stabilisation/recovery | Continued erosion would push toward covenant breach territory |
| Parent company financials | Annual review | Company is wholly dependent on group structure; parent's health is critical |
| Filing timeliness | Monitor | 2024 accounts signed 29 August 2025 for a December year-end — 8-month delay raises governance questions |
| Provisions | Track releases | £130K provision released in 2024 — verify nature and sustainability |
Recommended Facility Structure: - Any facility above £50K should require parent company guarantee from Isite Group Limited - Financial covenants: minimum net assets £1.2M; current ratio minimum 1.2x; cash minimum £50K - Quarterly monitoring of intercompany debtor ageing - Personal guarantee from Mr M A Payne for facilities exceeding £120K (in line with existing Barclays arrangement)