JEKYLL & PRIDE LTD

Executive Summary

JEKYLL & PRIDE LTD is an early-stage creative enterprise with strong founder control, operating in a competitive London market. While it currently faces financial challenges evidenced by negative net assets and limited liquidity, it holds strategic potential to grow by leveraging its founder’s expertise and the vibrant artistic sector through targeted expansion and partnerships. Addressing cash flow constraints and developing scalable revenue streams will be essential for sustainable growth and competitive positioning.

JEKYLL & PRIDE LTD - Analysis Report

Company Number: 14501344

Analysis Date: 2025-07-29 12:49 UTC

1. Strategic Assets: JEKYLL & PRIDE LTD is a newly incorporated private limited company (Nov 2022) operating within the artistic creation sector (SIC 90030). As a small entity with only two employees, the company benefits from the agility and low overhead typical of micro or small creative enterprises. The sole director and controlling shareholder, Dr. Trevessa Heidi Moesha Newton, brings direct oversight and decision-making control, which can facilitate swift strategic pivots. However, the company currently has minimal tangible assets, with net liabilities of approximately £19,500, reflecting initial setup costs or investments not yet offset by revenue.

2. Growth Opportunities: Given its classification in artistic creation, JEKYLL & PRIDE LTD can leverage London’s vibrant creative ecosystem, including potential collaborations, grants, and niche market positioning in high-value creative outputs (e.g., design, digital art, or bespoke artistic consultancy). Growth could be accelerated by expanding client bases via targeted marketing, diversifying service offerings, and capitalizing on digital platforms to scale reach. Strategic partnerships or alliances with complementary creative firms could also broaden its footprint and revenue streams.

3. Strategic Risks: The company’s current negative net asset position is a significant financial risk limiting its ability to invest in growth or secure external financing. Cash reserves are minimal (£158), while short-term liabilities exceed £19,000, indicating potential liquidity constraints. Additionally, as a very young enterprise with no reported turnover or profits yet, the company faces typical startup risks including market acceptance, competition in a saturated creative sector, and dependency on the founder’s expertise and network. Ensuring robust financial management and identifying sustainable revenue sources are critical to mitigating early-stage operational risks.

4. Market Position: JEKYLL & PRIDE LTD is positioned as an emerging player in the artistic creation industry, with an opportunity to establish a unique brand identity under strong founder leadership. However, it currently lacks scale, financial stability, and market traction. Its London location provides access to a rich creative talent pool and potential clients, but also places it in a competitive environment where differentiation and clear value propositions will be essential.