LIVE AMAZING LTD

Executive Summary

LIVE AMAZING LTD is a micro-sized real estate services company operating primarily in property management and agency activities within the UK sector. While its financial scale and asset base are modest compared to larger competitors, it demonstrates gradual growth and retains a lean operational model suited to niche or localized markets. Sector trends emphasizing digital transformation and regulatory compliance present both challenges and opportunities, positioning the company as a focused niche player reliant on personalized service delivery rather than scale.

LIVE AMAZING LTD - Analysis Report

Company Number: 13126443

Analysis Date: 2025-07-20 12:40 UTC

1. Industry Classification
   LIVE AMAZING LTD operates primarily within the real estate sector, specifically under SIC codes 68320 (Management of real estate on a fee or contract basis), 68310 (Real estate agencies), and 68209 (Other letting and operating of own or leased real estate). These activities place the company within the UK real estate services industry, which is characterized by a mix of property management, brokerage, and leasing operations. This sector typically involves managing client properties, facilitating sales and lettings, and overseeing rental portfolios, with revenue streams often linked to commissions, fees, and property rental income.

2. Relative Performance
   As a micro-entity with an account category reflecting turnover and asset size below £632k and £316k respectively, LIVE AMAZING LTD is a very small player within the real estate services sector. Its reported fixed assets (£40k in 2025) and current assets (£92k) indicate a modest asset base, typical of micro-sized real estate agencies or property managers operating locally or within niche markets. The company’s net assets increased from £36k in 2024 to £54k in 2025, suggesting gradual growth and improved capitalization. However, current liabilities, including short and long-term creditors (£78k combined), are relatively high compared to shareholders’ funds (£54k), which may reflect operational leverage or credit arrangements common in small real estate firms. Compared to industry norms, where larger agencies tend to have substantial balance sheets and cash flows, LIVE AMAZING LTD’s financial scale aligns with a micro-entity engaging in limited but focused real estate activities.

3. Sector Trends Impact
   The UK real estate services sector is currently influenced by several macroeconomic and regulatory trends that impact companies like LIVE AMAZING LTD. Post-pandemic market recovery, fluctuating interest rates, and evolving tenant demands shape property rental and management dynamics. Increased digitization and online property platforms challenge traditional agencies to innovate service delivery. Moreover, regulatory changes around tenancy agreements, landlord compliance, and environmental standards (e.g., energy performance certificates) add operational complexity. Small agencies benefit from localized knowledge and personalized services but face pressure from larger firms leveraging technology and scale. In this context, LIVE AMAZING LTD operates in a competitive environment where maintaining client relationships and adapting to technological adoption are critical for sustaining growth.

4. Competitive Positioning
   LIVE AMAZING LTD’s strengths lie in its focused scale as a micro-entity, enabling agile, bespoke property management and real estate agency services. The single director structure and low employee count (average 1 employee) suggest lean operations with low overheads, suitable for niche market penetration or specialized local service delivery in Croydon and surrounding areas. However, the company’s relatively modest asset base and tight working capital position pose challenges in scaling operations or absorbing market shocks. Compared to larger competitors with broader service portfolios, extensive branch networks, and advanced IT infrastructure, LIVE AMAZING LTD is positioned as a niche player. Its competitive advantage likely derives from personalized client engagement rather than volume or technological leverage. Financially, its leverage and current liabilities are somewhat elevated for its size, which could constrain flexibility unless managed carefully.