LIVE MEDIA GROUP LTD.

Executive Summary

LIVE MEDIA GROUP LTD. is a micro-sized, active business showing stable but modest profitability with a declining turnover trend. The company maintains positive liquidity and net assets but operates on a very limited scale, making it vulnerable to market fluctuations. Strategic focus on revenue growth, cost control, and possible capital strengthening is recommended to improve its financial health and ensure sustainable future performance.

LIVE MEDIA GROUP LTD. - Analysis Report

Company Number: 12686831

Analysis Date: 2025-07-20 12:22 UTC

Financial Health Assessment of LIVE MEDIA GROUP LTD.

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1. Financial Health Score: C

Explanation:
LIVE MEDIA GROUP LTD. demonstrates signs of being a micro-entity with very modest turnover and limited assets. The company has maintained a positive net asset position and small profits, but there is a clear decline in turnover and profit over recent years. The modest scale and fluctuating financials suggest the company is stable but vulnerable, akin to a patient with mild symptoms requiring monitoring and care to avoid deterioration.

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2. Key Vital Signs

Metric	Latest Value (2024)	Interpretation
Turnover	£6,171	Declined from £15,486 in 2021, indicating reduced sales activity — a symptom of weakening market traction or operational scale.
Profit for the period	£760	Positive but small profit margin; profitable but with limited buffer against shocks.
Current Assets	£938	Sufficient short-term resources, including cash or receivables, indicating some short-term liquidity.
Current Liabilities	£178	Low current liabilities, suggesting manageable short-term obligations.
Net Current Assets	£760	Positive working capital — a healthy cash flow symptom showing ability to cover short-term debts.
Net Assets / Shareholders' Funds	£760	Positive equity, but very modest, indicating limited capital base and possibly thin financial “skin.”
Employee Count	0	No employees recorded; possibly reliant on owner/director or subcontractors, which may limit operational scalability.

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3. Diagnosis

LIVE MEDIA GROUP LTD. is a micro-sized enterprise with multiple activity streams—cleaning, marketing, music publishing, and web portals. The company’s financial “pulse” shows a shrinking turnover and profits since 2021, which could be symptomatic of market challenges, reduced demand, or business model adjustments. Despite this, it maintains positive net assets and working capital, which is promising and indicates an absence of immediate liquidity distress.

The small scale and low asset base mean the company has limited financial resilience. The lack of employees suggests a lean operation, possibly owner-managed or freelance-based, which could be efficient but also limits growth potential and operational capacity.

Overall, the financial health resembles a patient who is stable but has a chronic condition requiring lifestyle changes to avoid worsening. The business is not in distress but is not robustly growing, indicating a need for strategic intervention to improve vitality.

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4. Recommendations

1. Revenue Growth Focus:
   Investigate causes for turnover decline. Consider market repositioning, enhanced marketing, or diversifying client base to stimulate sales. Like prescribing exercise for a patient, stimulating revenue is essential for long-term health.

2. Cost Control and Efficiency:
   Review operating costs to improve profit margins. The company is profitable but with a narrow margin—tightening expense management can increase financial “immune strength.”

3. Cash Flow Monitoring:
   Maintain vigilant monitoring of working capital to ensure ongoing liquidity. Positive net current assets are a good sign but can quickly reverse without careful management.

4. Business Model Review:
   Assess the multiple SIC code activities to determine core profitable segments. Concentrate efforts on the most viable lines to strengthen financial stability.

5. Consider Capital Injection or Financing Strategy:
   With only £1 share capital and modest retained funds, exploring options for additional investment could provide a financial boost and resilience against unforeseen downturns.

6. Formalize Employment or Outsourcing Arrangements:
   The absence of employees might limit growth and operational efficiency. Consider hiring or formal engagement with contractors to support expansion.

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