Company Number: 14448294

Analysis Date: 2025-07-29 13:31 UTC

1. Risk Rating: HIGH
   The company exhibits a negative net asset position as of the latest accounts, indicating solvency concerns. The micro entity status with minimal turnover and no employees further suggests a fragile operational base.

2. Key Concerns:

• Negative Shareholders’ Funds: Net assets have declined to -£393 in 2024 from a positive £956 in 2022, reflecting accumulated losses and eroding equity.
• Liquidity Pressure: Current liabilities exceed current assets in 2023, though improved in 2024, but the absolute values remain very low (£1,003 current assets vs £1,396 liabilities). This tight working capital position limits the company’s ability to meet short-term obligations comfortably.
• Limited Operational Scale: The company has no employees and minimal turnover (£1,818 in 2023), which raises questions about ongoing business sustainability and capacity for growth.

3. Positive Indicators:

• Compliance and Timely Filings: The company’s accounts and confirmation statements are up to date, with no overdue filings or penalties noted.
• Sole Control by Director: The sole director and 100% shareholder, James David Roark, appears stable and engaged, with no disqualifications or adverse records.
• No Off-Balance Sheet Risks: The notes confirm no off-balance sheet exposures which simplifies the risk profile.

4. Due Diligence Notes:

• Investigate the company’s business model and revenue generation plans given minimal turnover and no staff.
• Review the nature and terms of current liabilities (£1,396) to assess repayment risk and any related party transactions.
• Clarify the cause for the significant net asset decline from 2022 to 2024 and confirm whether losses are trading or due to exceptional items.
• Confirm the director’s intention and capacity to continue funding or supporting the company if required.
• Assess market position and competitive environment within the retail sale via internet sector (SIC 47910) for viability insights.