MAKE IT WIGHT LTD

Executive Summary

MAKE IT WIGHT LTD is a small-scale local retailer positioned in the non-specialised retail sector with a solid local presence but facing financial fragility characterized by negative net assets and reliance on director loans. Its key strategic assets include experienced leadership, a physical location, and an emerging digital presence, which together offer a platform for growth through product diversification and e-commerce expansion. To realize its growth potential, the company must address its financial weaknesses, enhance operational capacity, and build a differentiated market offering to withstand competitive pressures and achieve sustainable profitability.