MATTHEW BAKER MEDIA LIMITED

Executive Summary

Matthew Baker Media Limited is a micro-entity newly operating in the highly competitive UK broadcasting and media production sector, focusing on television and radio content creation and post-production. Its modest financial base and single-employee structure position it as a niche player with agility but limited scale compared to typical industry firms. Market trends toward digital distribution and content diversification present both opportunities and challenges for this small, founder-led company.

MATTHEW BAKER MEDIA LIMITED - Analysis Report

Company Number: 15349190

Analysis Date: 2025-07-29 18:25 UTC

1. Industry Classification

Matthew Baker Media Limited operates primarily within the broadcasting and media production sector. Its SIC codes include 60200 (Television programming and broadcasting activities), 60100 (Radio broadcasting), 59120 (Motion picture, video and television programme post-production activities), and 59113 (Television programme production activities). This sector is characterised by high content creation costs, rapid technological change (such as digital streaming platforms), and significant competition for audience attention. Companies in this industry range from large public broadcasters and multinational media groups to small private production companies and niche content creators.

2. Relative Performance

As a newly incorporated private limited company (incorporated in December 2023) with a single director and one employee, Matthew Baker Media Limited is a micro-entity within the media production industry. The company’s financial statements for the year ending December 31, 2024, show modest current assets of £27,159, net current assets of £20,132, and shareholders’ funds of the same amount. It reports no long-term assets or liabilities and minimal share capital (£1). This contrasts sharply with typical industry players, where even small production firms often have turnover in the hundreds of thousands or millions of pounds and balance sheets reflecting production equipment, intellectual property, and ongoing contracts.

The company’s exemption from audit requirements and small scale means it operates with minimal financial complexity. Its financial position shows a positive net asset base, indicating no immediate solvency issues, but the scale is very small compared to industry benchmarks where turnover, content library value, and production budgets are key metrics.

3. Sector Trends Impact

The television and radio broadcasting sector is undergoing significant transformation due to digital disruption, the rise of streaming services, and changing consumer viewing habits. Content production companies must adapt by embracing digital platforms, diversifying content delivery channels, and often collaborating with larger broadcasters or streaming platforms. Additionally, post-production activities are increasingly outsourced to specialised firms leveraging advanced technologies such as virtual production and AI-assisted editing.

For a micro-entity like Matthew Baker Media Limited, these trends imply both opportunity and challenge: while digital platforms lower barriers to entry for content creators, competitive pressures and the need for technological investment can be significant. The company’s small scale suggests it may currently be focused on niche or boutique production services, possibly targeting specific content genres or local markets, allowing flexibility but limiting scale economies.

4. Competitive Positioning

Matthew Baker Media Limited’s position is that of a niche player or boutique media production company. Strengths include agility, low overhead, and direct control by its sole director, who is also a presenter — potentially leveraging personal brand and contacts within broadcasting. The company’s small size allows it to operate with minimal bureaucracy and adapt quickly to client needs.

However, weaknesses relative to typical competitors include limited financial resources for investment in production equipment, marketing, and content acquisition; lack of scale to attract large contracts; and potentially limited brand recognition. Unlike larger firms, it likely cannot compete on volume or price but may differentiate through bespoke content or specialized expertise.

In summary, Matthew Baker Media Limited is a micro-scale media production and broadcasting entity operating within a highly dynamic and competitive sector. Its current financials reflect startup or early-stage operations with modest asset bases and limited staff. Industry trends favour digital content creation and multi-platform distribution, which could provide growth avenues if the company leverages its nimbleness effectively. Competitive positioning suggests a niche or boutique role rather than mainstream leadership.