MAXIMUM POINT LTD

Executive Summary

MAXIMUM POINT LTD occupies a specialized niche in the UK retail sports and outdoor goods sector with a lean operational model but currently faces financial challenges evidenced by negative net assets and working capital deficits. The company’s competitive advantage lies in its focused product range and agile management, yet it must address liquidity constraints and limited scale to capitalize on growth opportunities such as digital expansion and strategic partnerships. To secure sustainable growth, it should prioritize strengthening its financial base, expanding market reach through e-commerce, and diversifying its product offerings while mitigating operational risks associated with its current size and resource limitations.