MEASURED INC LIMITED

Executive Summary

Measured Inc Limited is exhibiting critical financial distress characterized by negative net assets, minimal cash reserves, and ongoing working capital deficits. Although some improvement is noted, urgent capital support and operational restructuring are essential to revive the company’s financial health and ensure its continued operation.

MEASURED INC LIMITED - Analysis Report

Company Number: 14245321

Analysis Date: 2025-07-29 18:25 UTC

Financial Health Assessment for MEASURED INC LIMITED

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1. Financial Health Score: D

Explanation:
The company currently exhibits significant financial distress, reflected by negative net assets and persistent working capital deficits. Although it remains active and has submitted timely filings, the financial indicators suggest the business is "unwell" and requires urgent corrective measures to restore stability.

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2. Key Vital Signs

Metric	2024 Value (£)	2023 Value (£)	Interpretation
Current Assets	2	7,430	Drastically reduced liquidity
Cash at Bank	2	2,384	Critically low cash reserves ("heart rate" slowing)
Debtors (Receivables)	0	5,046	Loss of incoming payments ("nutrient supply")
Current Liabilities	3,500	34,305	Substantial short-term obligations
Net Current Assets	-3,498	-26,875	Negative working capital (signs of "breathing difficulty")
Net Assets (Equity)	-3,498	-26,875	Negative equity indicates "organ failure" risk
Shareholders’ Funds	-3,499	-26,876	Reflects accumulated losses ("body reserves" depleted)
Employees	1	2	Minimal headcount, possibly due to cost cutting

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3. Diagnosis: Financial Condition Overview

• Liquidity Crisis:
  The company's cash on hand has plummeted from £2,384 to just £2, indicating a "heart stoppage" scenario. Without cash or near-cash assets, the company faces difficulty meeting immediate obligations.

• Working Capital Deficiency:
  Net current assets remain negative, though improved from -£26,875 to -£3,498 over the year, showing some recovery but still symptomatic of "respiratory distress." The company’s short-term liabilities exceed its current assets, posing risks to day-to-day operations.

• Deteriorating Asset Quality:
  Debtors have vanished from the balance sheet in 2024, possibly indicating write-offs or collection failures, removing a critical revenue "oxygen supply."

• Negative Equity:
  The company’s net assets and shareholders' funds are negative, though less severe than last year, indicating accumulated losses that have eroded shareholder capital—a sign of "immune system weakening."

• Going Concern Uncertainty:
  The directors note that the company’s ability to continue as a going concern depends on creditor support, analogous to requiring external medical intervention to sustain life.

• Revenue and Operational Activity:
  No revenue or sales data are provided in detail, but the absence of debtors and minimal assets suggest lack of operating income, akin to a patient not receiving nourishment.

• Staffing and Management:
  Minimal employees suggest a lean operation, but also potential understaffing that may limit recovery capacity.

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4. Recommendations: Prescriptions for Financial Wellness

1. Immediate Cash Infusion:
   Seek urgent capital injection or financial support from the parent company or investors to revive "circulation" and meet liabilities.

2. Improve Receivables Management:
   Re-establish debtor inflows or renegotiate payment terms to restore "nutrient supply" to working capital.

3. Cost Rationalisation and Operational Review:
   Evaluate ongoing expenses and streamline operations to reduce cash burn, akin to stabilizing vital signs.

4. Creditor Negotiations:
   Engage creditors to restructure debts or extend payment terms, providing "breathing space" to recover.

5. Strategic Business Review:
   Assess business model viability in the software development market and pivot if necessary to restore profitability.

6. Regular Financial Monitoring:
   Implement tighter financial controls and frequent cash flow forecasting to detect early signs of distress.

7. Transparency with Stakeholders:
   Maintain clear communication with shareholders, creditors, and employees to manage expectations and build trust.

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Summary

Measured Inc Limited is currently in a compromised financial state with dangerously low liquidity and negative equity, signaling severe distress. While there has been some improvement in net liabilities, the company’s survival depends heavily on external financial support and effective restructuring. Immediate action is needed to restore healthy cash flow and strengthen the company’s financial foundation.