MY CRAFTY REMEDY LTD

Executive Summary

MY CRAFTY REMEDY LTD operates as a micro-scale niche retailer in the craft and artisanal goods sector, leveraging online and market stall sales in a highly fragmented industry. Its financial profile indicates minimal operational scale and a conservative balance sheet, typical of early-stage or small artisanal businesses. While benefiting from growing consumer interest in handmade products, the company faces competitive pressures and resource constraints common to micro-enterprises in the retail crafts market.

MY CRAFTY REMEDY LTD - Analysis Report

Company Number: 13756394

Analysis Date: 2025-07-29 20:03 UTC

1. Industry Classification
   MY CRAFTY REMEDY LTD operates primarily in the retail sector, specifically under SIC codes 47910 (Retail sale via mail order houses or via Internet) and 47890 (Retail sale via stalls and markets of other goods). The inclusion of SIC 98100 (Undifferentiated goods-producing activities of private households for own use) suggests some element of in-house production or crafting, typical of small-scale artisanal or handmade goods enterprises. This sector is characterised by a high degree of fragmentation, low barriers to entry, and a predominance of micro and small businesses often leveraging e-commerce platforms and local markets for sales.

2. Relative Performance
   As a micro-entity with minimal fixed assets (£108) and modest current assets (£400 as of 2023), MY CRAFTY REMEDY LTD’s financial scale is very small compared to typical retail businesses, which often hold larger inventories and fixed assets. The company’s net assets of £508 and zero current liabilities indicate a very lean balance sheet with limited operational scale. The absence of liabilities reflects conservative financial management but also suggests limited business activity. Compared to industry norms, which involve turnover thresholds up to £10.2 million for small companies, this business operates at a significantly smaller scale, consistent with a micro-enterprise focusing on niche or artisanal products rather than mass retail.

3. Sector Trends Impact
   The retail sector, especially online and market stall retail, is heavily influenced by digital transformation, consumer preference shifts towards unique and handmade products, and supply chain dynamics. There is growing consumer demand for ethically sourced, bespoke, and craft items, which benefits small artisanal retailers like MY CRAFTY REMEDY LTD. However, competition is intense due to low entry barriers and the prevalence of global platforms such as Etsy and Amazon. Additionally, economic factors such as inflation and disposable income levels influence consumer spending on non-essential craft goods. The company’s micro scale allows agility but also exposes it to risks from market volatility and limited economies of scale.

4. Competitive Positioning
   MY CRAFTY REMEDY LTD appears to be a niche player in the retail crafts segment, likely focusing on a small product range sold via online channels and local markets. Its strengths include a lean cost base, direct control by the sole director/shareholder, and the ability to adapt rapidly to customer preferences. However, weaknesses include limited financial resources, minimal fixed assets, and very low working capital, which may constrain inventory holding and growth capacity. Unlike larger retail competitors or established craft brands, it lacks scale, marketing reach, and potentially brand recognition. Its survival and growth depend heavily on niche market appeal, customer loyalty, and efficient use of digital sales platforms.