MY CRICKET SHOP LTD

Executive Summary

MY CRICKET SHOP LTD is a newly incorporated dormant entity within the UK sports goods retail sector, currently without trading activity or operational financial metrics. While the sector benefits from growing consumer interest in outdoor lifestyles and e-commerce, the company has yet to establish a market presence. Its future industry positioning will depend on how it leverages these trends and executes its business strategy.

MY CRICKET SHOP LTD - Analysis Report

Company Number: 13888001

Analysis Date: 2025-07-19 12:55 UTC

1. Industry Classification
   MY CRICKET SHOP LTD operates under SIC code 47640, which covers the retail sale of sports goods, fishing gear, camping goods, boats, and bicycles. This sector is characterised by a mix of brick-and-mortar specialty stores and increasingly significant online retail channels. The market is competitive with a broad product range influenced by seasonal demand and evolving consumer preferences towards outdoor and fitness activities.

2. Relative Performance
   The company is currently classified as dormant, with minimal financial activity reported since incorporation in 2022. Its net assets and shareholders’ funds remain nominal at £100, representing issued share capital rather than operational performance. Compared to typical industry benchmarks, where active retail businesses show turnover ranging from hundreds of thousands to millions of pounds annually, MY CRICKET SHOP LTD’s financials indicate no trading activity. This is common for newly incorporated entities still in a preparatory or non-trading phase.

3. Sector Trends Impact
   The sports goods retail sector is impacted by several trends:

• Increasing consumer interest in health, wellness, and outdoor activities, which drives demand for sports and camping equipment.
• Growth of e-commerce platforms, which requires retailers to develop strong online presences and omni-channel capabilities.
• Supply chain challenges and fluctuating raw material costs affecting inventory and pricing strategies.
• Seasonal fluctuations, with peaks typically in spring and summer for outdoor goods.
  Given MY CRICKET SHOP LTD’s dormant status, these market dynamics have yet to impact its operations, but they represent critical factors for future business development.

4. Competitive Positioning
   As a dormant private limited company, MY CRICKET SHOP LTD currently holds no competitive footprint in the sports goods retail sector. It is neither a market leader nor an active follower. The company’s position will depend on its future strategic initiatives, capitalisation, and ability to differentiate itself through product range, pricing, customer service, or digital engagement. Typical competitors in this sector range from large multi-brand retailers and specialist boutiques to online marketplaces. Without trading history or operational data, it is not possible to assess strengths or weaknesses relative to these competitors.