NATURALLY AFRO LTD

Executive Summary

NATURALLY AFRO LTD is a dormant private limited company classified within business support services and wholesale of perfume and cosmetics, with no active trading or financial activity since incorporation. This inactivity positions it outside typical industry performance metrics and competitive dynamics, indicating it is currently a non-operational entity within its sector. Should the company commence trading, it would face a competitive wholesale cosmetics market shaped by evolving consumer trends and supply chain challenges.

NATURALLY AFRO LTD - Analysis Report

Company Number: 13487390

Analysis Date: 2025-07-20 18:45 UTC

1. Industry Classification
   NATURALLY AFRO LTD is primarily classified under SIC code 82990 — "Other business support service activities not elsewhere classified" — and SIC code 46450 — "Wholesale of perfume and cosmetics." This places the company at the intersection of business support services and wholesale distribution within the cosmetics sector. The cosmetics wholesale industry in the UK typically involves the procurement and distribution of beauty and personal care products to retailers or other businesses, often requiring strong supply chain management and relationships with manufacturers.

2. Relative Performance
   The company is currently dormant, as evidenced by its repeated filing of dormant accounts from incorporation in 2021 through the most recent 2024 financial year-end. With net assets and cash consistently at £100 and no recorded turnover or liabilities, NATURALLY AFRO LTD is not actively trading. This contrasts starkly with typical companies in the wholesale perfume and cosmetics sector, where even small players usually report revenue, inventory, and operational expenses. Industry benchmarks for small to medium wholesale firms often show turnover ranging from hundreds of thousands to millions of pounds, accompanied by working capital to manage stock and credit terms. The dormant status indicates NATURALLY AFRO LTD is either a shell holding company, a vehicle for future operations, or temporarily inactive, placing it outside normal sector financial dynamics.

3. Sector Trends Impact
   The UK wholesale cosmetics market has been influenced by several trends: increased consumer demand for natural and ethically sourced products, the rise of e-commerce channels, supply chain disruptions post-Brexit and COVID-19, and heightened regulatory scrutiny on product safety and labeling. Business support services related to this sector have had to adapt by offering enhanced digital solutions and compliance consultancy. However, since NATURALLY AFRO LTD has not commenced active trading, it has not yet been directly impacted by these market dynamics. Should it activate operations, it would need to navigate a competitive landscape shaped by evolving consumer preferences and supply chain complexities.

4. Competitive Positioning
   Given its dormant status and minimal balance sheet, NATURALLY AFRO LTD currently holds no competitive positioning within its identified sectors. It lacks operational scale, market presence, or financial performance to be considered a leader, follower, or niche player. Its shareholder structure shows two directors with significant control, implying potential for strategic direction, but without active business, it remains a non-participant in the competitive marketplace. For future competitiveness, the company would need to establish operations, build supplier and customer relationships, and invest in inventory and distribution capabilities to align with industry norms.