NOT JUST PROPERTY GROUP LTD.

Executive Summary

NOT JUST PROPERTY GROUP LTD. is a dormant private limited company operating in the UK real estate agency sector with no trading activity or meaningful financial metrics to benchmark. While the sector is undergoing significant change due to market fluctuations and digital disruption, this company has yet to engage commercially and currently holds no competitive position. Its future impact will depend on transitioning from dormancy to active operations and navigating prevailing market trends.

NOT JUST PROPERTY GROUP LTD. - Analysis Report

Company Number: 13148331

Analysis Date: 2025-07-20 18:55 UTC

1. Industry Classification
   NOT JUST PROPERTY GROUP LTD. operates within the "Real estate agencies" sector, classified under SIC code 68310. This sector primarily involves the facilitation of buying, selling, and renting properties on behalf of clients. Key characteristics include reliance on property market cycles, regulatory compliance (e.g., property licensing, anti-money laundering rules), and significant competition from both national chains and local niche agencies.

2. Relative Performance
   The company is currently classified as dormant, with minimal financial activity reported in its latest accounts as of 31 March 2024. Net assets and cash holdings remain nominal at £1, indicating no trading or operational income to benchmark against typical industry financial metrics such as turnover, gross margin, or operating profit. In contrast, active real estate agencies of similar size typically report revenues aligned with property transaction volumes and commissions, which can range widely depending on market activity but generally exceed the dormant status seen here. As a dormant entity, NOT JUST PROPERTY GROUP LTD. does not yet participate in typical sector financial performance metrics.

3. Sector Trends Impact
   The real estate agency sector in the UK is influenced by several dynamic trends: fluctuating housing market demand driven by interest rates, government policy changes (e.g., stamp duty adjustments), and evolving consumer behaviour such as the increasing use of digital platforms for property searches and transactions. Additionally, the sector faces pressure from online-only agencies disrupting traditional commission models. As NOT JUST PROPERTY GROUP LTD. is not currently trading, these market dynamics do not directly affect its financial performance yet but will be critical once it becomes operational.

4. Competitive Positioning
   Given the dormant status and minimal financial data, NOT JUST PROPERTY GROUP LTD. currently holds no measurable competitive position within the real estate agency sector. It is neither a market leader nor an active follower. Its small share capital (£100) and lack of reported assets or liabilities further emphasize that it is effectively a start-up or holding structure rather than an operational player. The company's directors and persons with significant control have ownership and decision rights but have not yet translated this into active market engagement. To establish a competitive foothold, the company would need to progress beyond dormancy, build a client base, and differentiate itself through service quality, local market knowledge, or technological adoption.