NVA VIDEO ANALYTICS LIMITED

Executive Summary

NVA Video Analytics Limited is an early-stage niche software developer specializing in video analytics, showing positive liquidity and asset growth typical of a start-up in this sector. While positioned to leverage rising demand in intelligent video analytics, it faces challenges common to small UK software firms, including limited staffing and the need to commercialize its product pipeline effectively. Its financials reflect prudent management but also highlight the imperative to scale operations to compete with more established players.

NVA VIDEO ANALYTICS LIMITED - Analysis Report

Company Number: 14506250

Analysis Date: 2025-07-29 16:14 UTC

1. Industry Classification
   NVA Video Analytics Limited operates primarily in the "Business and domestic software development" sector, classified under SIC code 62012. This sector encompasses companies engaged in the design, development, and maintenance of bespoke software solutions for both commercial and residential clients. Key characteristics include high reliance on intellectual property, rapid innovation cycles, and a competitive environment dominated by both established software firms and agile startups. The sector is also marked by significant upfront investment in software development and a strong focus on scalability and adaptability to evolving technologies such as AI and machine learning.

2. Relative Performance
   As a recently incorporated company (Nov 2022), NVA Video Analytics Limited is in the early growth phase. Its unaudited abridged accounts to 31 Dec 2024 show total net assets of £58,309 and modest fixed assets (£59,656 mainly intangible software in development). The company has grown its net current assets from £7,087 in 2023 to £13,157 in 2024 and increased cash holdings from £56,524 to £119,718, indicating improved liquidity and operational cash flow management. It currently employs no staff, suggesting reliance on contractors or the director for operations. Compared to typical small software developers in the UK, which often report initial losses and negative working capital in early years, NVA shows stable working capital and controlled liabilities (£229,719 current liabilities), which is positive. However, the scale of operations is small relative to industry benchmarks where small firms often achieve turnovers in the low millions by year two or three.

3. Sector Trends Impact
   The software development sector is undergoing rapid transformation driven by advances in AI, cloud computing, and data analytics. Video analytics is a sub-niche within software development with growing applications in security, retail analytics, smart cities, and automotive sectors. Demand for intelligent video analytics solutions is rising due to increased surveillance infrastructure and automation needs. However, the sector is also highly competitive with pressure to innovate and reduce time-to-market. NVA’s investment in intangible assets (software development costs) positions it well to capitalize on these trends if it can successfully commercialize its products. The sector’s typical challenges include securing development funding, scaling customer acquisition, and protecting intellectual property.

4. Competitive Positioning
   NVA Video Analytics Limited is a niche player focused on developing specialized video analytics software rather than a broad-based software vendor. Its strengths include focused product development (evidenced by significant intangible assets), strong cash position relative to its size, and sole control by an experienced director which may facilitate agile decision-making. Weaknesses include the absence of employees, which may limit scalability and operational capacity, and relatively high current liabilities compared to assets, which could pressure cash flow if growth stalls. Unlike established competitors with larger teams, customer bases, and marketing reach, NVA is still proving its market fit and commercial viability. Success will depend on its ability to transition from development to revenue generation and to differentiate its analytics offering in a crowded marketplace.