Company Number: 13880878

Analysis Date: 2025-07-20 12:41 UTC

1. Industry Classification
   Ocean Blue Pools Ltd operates under SIC code 43290, classified as "Other construction installation." This sector generally encompasses specialised installation services related to construction projects, which may include the installation of pools, spas, and other bespoke construction-related systems. Key characteristics of this sector include project-based revenue streams, dependency on construction market cycles, and a focus on skilled labour and installation expertise.

2. Relative Performance
   Ocean Blue Pools Ltd is categorized as a micro-entity, reflecting its small scale with low asset base and limited turnover. The company reported net assets of £12,652 as of January 2024, down from £22,007 in the prior year, indicating a contraction in equity. Its current assets have decreased to £37,200 from £45,487, while current liabilities have increased slightly to £23,410. This modest balance sheet is typical for a start-up or micro company in the construction installation niche, which often face initial working capital challenges and slow growth phases. Compared to industry peers, who may have higher turnover and asset bases, Ocean Blue Pools Ltd remains a small player with limited financial scale.

3. Sector Trends Impact
   The construction installation sector is influenced by broader construction industry trends, including fluctuating demand driven by economic cycles, housing market conditions, and infrastructure spending. Post-pandemic recovery and government initiatives for housing and urban regeneration can create growth opportunities. However, rising material costs, labour shortages, and supply chain disruptions pose challenges. For a micro-entity like Ocean Blue Pools Ltd, these market dynamics translate into cautious growth potential. The company’s focus on pool installation may benefit from increasing consumer interest in home leisure amenities, especially in the wake of lifestyle shifts favouring home improvements.

4. Competitive Positioning
   Ocean Blue Pools Ltd appears to be a niche player within the broader construction installation market, concentrating on pool-related installations. Its strengths include a focused service offering and presumably close client relationships due to its small size. However, its limited financial resources, as evidenced by modest fixed assets (£2,410) and reduced net assets, may constrain its ability to scale rapidly or absorb market shocks. The company’s sole director and 75-100% controlling shareholder structure indicate centralized decision-making but also potential dependency on singular leadership. Compared to typical competitors in this sector, which may have more extensive capital, diversified services, and larger workforces, Ocean Blue Pools Ltd must leverage agility and specialization to compete effectively.