PRIME HOUSING LIMITED
Company number 07859153 · Monitor this company
This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.
Investment Risk Analysis: PRIME HOUSING LIMITED (07859153)
1. Risk Rating: MEDIUM
Justification: The company maintains positive net assets (£276,237) and consistent profitability, with tangible property assets backing its obligations. However, significant leverage, an extremely thin cash position, and a large unexplained debtor balance introduce material liquidity and solvency concerns that require careful monitoring.
2. Key Concerns
i) Critically Thin Cash Position
Cash has deteriorated sharply from £39,242 (2023) to £8,037 (2024) — a 79.5% decline year-on-year. Against current liabilities of £531,033, this provides virtually no buffer. The quick ratio (cash plus debtors, excluding stocks and investments, divided by current liabilities) is approximately 0.97, indicating the company cannot meet immediate obligations without converting stock to cash or collecting receivables. Variable-rate bank loans of £472,336 (secured on investment property) expose the company to interest rate risk that could further strain cash flow.
ii) Large, Unexplained Debtor Balance
Other debtors stand at £508,965, representing approximately 73% of current assets. This is an exceptionally concentrated position for a property investment company with no employees. The nature, age, and collectibility of these debtors is unclear from the filed accounts. If related to the director or connected parties, this raises governance concerns; if third-party, the credit risk requires assessment. Any material impairment would significantly erode the company's working capital position.
iii) High Leverage and Secured Debt
Total liabilities of £1,035,673 (current £531,033 + non-current £504,640) against total assets of approximately £1,311,910* yields a debt-to-assets ratio of approximately 79%. The bank loan of £472,336 is secured by a first charge over the investment property, meaning any default gives the lender priority claim over the company's primary asset. The loan-to-value against the investment property (£618,567) is approximately 76% — leaving limited equity cushion if property values decline or if forced disposal becomes necessary.
*Note: The financial history summary appears to understate total assets by only capturing current assets. The true total assets figure derived from the filed accounts is £1,311,910 (fixed assets £618,567 + current assets £693,343).
3. Positive Indicators
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Consistent Profitability: Retained earnings have grown steadily from £105,120 (2015) to £276,235 (2024), demonstrating the business generates returns over time. The latest year recorded a profit of £6,663.
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Tangible Asset Backing: Investment property of £618,567 provides real asset security against borrowings. The fair value model ensures valuations remain current, though this also introduces volatility to the income statement.
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Regulatory Compliance: Accounts and confirmation statements are filed on time with no overdue items. The company has maintained active status since 2011 with no indication of disqualification proceedings against the director.
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Bounce Back Loan Terms: The £32,304 BBL carries favourable terms (interest-free initially, then capped at 2.5%, government-backed), reducing the cost of this portion of borrowings.
4. Due Diligence Notes
| Item | Investigation Required |
|---|---|
| Debtor Composition | Identify who the £508,965 is owed by. Determine if these are related party balances, tenant deposits, or third-party receivables. Assess ageing and recoverability. |
| Bank Loan Terms | Obtain details of the variable interest rate on the £472,336 secured loan. Understand maturity profile, covenant requirements, and current interest cost impact on cash flow. |
| Property Valuation | Review the basis of the investment property valuation (£618,567). Confirm whether an independent valuation was obtained and assess whether the fair value reflects market conditions. |
| Stocks Classification | Clarify what constitutes the £143,248 in stocks. If this is property held for resale, understand the expected disposal timeline and realisability. |
| Related Party Transactions | Given the single director/PSC structure (Mr Chaim Moshe Bard owning >75%), investigate whether debtor or creditor balances include related party amounts and whether transactions are at arm's length. |
| Cash Flow Sustainability | Assess whether the company generates sufficient rental or trading income to service debt obligations, or whether it relies on asset disposals or further borrowing. The decline from £39,242 to £8,037 cash warrants scrutiny. |
| Debt Service Coverage | Calculate the company's ability to cover interest payments from operating income. The filed accounts do not include a profit & loss account, so this requires further information. |