PULL UP THE ROOTS LTD

Executive Summary

Pull Up The Roots Ltd operates as a micro-sized independent pub within the highly competitive UK public house sector, demonstrating steady balance sheet growth and cautious expansion in staffing. While typical of small operators balancing liquidity and operational scale, the company must navigate ongoing sector challenges such as shifting consumer preferences and regulatory pressures. Its niche positioning and solid financial footing provide a stable foundation, though limited disclosure constrains full competitive comparison.

PULL UP THE ROOTS LTD - Analysis Report

Company Number: 13297357

Analysis Date: 2025-07-20 14:41 UTC

1. Industry Classification
   Pull Up The Roots Ltd operates primarily in the "Public houses and bars" sector, classified under SIC code 56302. This sector is characterized by retailing alcoholic beverages for consumption on premises, often combined with social and entertainment services. Key characteristics include high sensitivity to consumer discretionary spending, regulatory scrutiny on licensing and alcohol sales, and competition based on location, ambience, and service quality. The sector typically features micro to medium-sized enterprises alongside some larger chains.

2. Relative Performance
   As a micro-entity, Pull Up The Roots Ltd's financials are modest but show positive growth. The company reported net assets increasing from approximately £57.7k in March 2022 to £69.5k in March 2023, reflecting stable equity growth. Current assets grew by about 27% to £114k, while current liabilities also rose but at a slower pace, leading to improved net current assets (£60.5k in 2023 vs. £51.6k in 2022). The company employs 13 staff, up from 9, indicating expansion. Compared to typical micro or small public house operators, these figures suggest prudent financial management with a focus on maintaining liquidity and modest asset growth. However, the absence of reported turnover or profit and loss data limits a full profitability assessment. The balance sheet strength is consistent with small, owner-managed pubs which often prioritize cash flow and working capital stability over rapid asset accumulation.

3. Sector Trends Impact
   The UK pub and bar sector has faced significant challenges and shifts in recent years, including lingering impacts from COVID-19 restrictions, changing consumer habits favoring off-premise alcohol consumption, and rising input costs (energy, wages, compliance). However, there is a gradual recovery in on-trade sales as social activities resume. Additionally, consumer demand is increasingly driven by experience-led venues, craft and premium products, and local sourcing. Regulatory pressures on licensing and health policies remain significant. For Pull Up The Roots Ltd, operating as a micro-scale pub, these trends necessitate agility in customer engagement and cost control, while potentially benefiting from local community loyalty and niche positioning.

4. Competitive Positioning
   Pull Up The Roots Ltd appears to be a niche, independently operated micro pub/bar player rather than a leader or large chain. Its financials reflect a small but stable operation with a conservative capital structure (minimal fixed assets, healthy current asset base). Strengths include growing employee numbers indicating operational scaling, and solid net asset growth suggesting retained earnings or capital injection. Weaknesses relative to larger competitors include limited scale, lack of publicly disclosed revenues or profitability insights, and potential vulnerability to market volatility due to small size. Without an audit or full profit and loss disclosure, transparency is limited, which may affect creditworthiness or investment appeal. Nonetheless, the company’s status as active and compliant with filings supports operational legitimacy. Compared to industry norms, it fits the profile of a resilient, small-scale operator focused on community or local market service rather than aggressive expansion or high turnover volumes.