PULSE DATA LIMITED

Executive Summary

Pulse Data Limited is a micro-sized IT consultancy recently established in Wales, demonstrating sound financial prudence typical of early-stage firms in this sector. While it currently operates on a modest scale with limited assets and personnel, the company stands to benefit from ongoing UK market demand for digital and IT advisory services. To strengthen its competitive position, Pulse Data should focus on niche consultancy areas and leverage the sector’s flexible delivery models.

PULSE DATA LIMITED - Analysis Report

Company Number: 15237594

Analysis Date: 2025-07-20 17:34 UTC

1. Industry Classification
   Pulse Data Limited operates within the Information Technology Consultancy Activities sector, classified under SIC code 62020. This sector primarily involves providing expertise and advisory services related to IT systems, software, and infrastructure to other businesses. Key characteristics include a reliance on skilled personnel, relatively low fixed asset bases, and a business model often centered on project-based or retainer contracts. IT consultancy firms typically require agility to adapt to rapidly evolving technology trends and client needs.

2. Relative Performance
   As a micro-entity incorporated recently in October 2023, Pulse Data Limited’s financials reflect typical early-stage company metrics in the IT consultancy sector. With net assets increasing from approximately £17.4k in 2024 to £27.4k in 2025 and a small number of employees (average 1 in 2025), it aligns with micro-business standards rather than larger consultancy firms. The company’s balance sheet shows modest fixed assets (£1,148) but healthy net current assets (£27,056), which is consistent with IT consultancies that tend to have low capital expenditure and operate with a lean working capital model. Compared to sector averages, Pulse Data is significantly smaller than medium and large players who would report turnovers in millions and employ dozens or hundreds of consultants.

3. Sector Trends Impact
   The IT consultancy sector in the UK is currently influenced by strong demand for digital transformation, cloud migration, cybersecurity, and data analytics services. Firms in this space benefit from organisations seeking to upgrade IT infrastructure and comply with increasing regulatory and security requirements. However, competition is intense, with pressure on pricing and the need for continual skills development. For a nascent micro-entity like Pulse Data, opportunities lie in niche or bespoke consultancy services where agility and personalized client engagement are valued. The sector’s trend towards remote delivery and flexible consulting arrangements may also benefit smaller firms with low overheads.

4. Competitive Positioning
   Pulse Data Limited’s strengths include its low overhead structure, early-stage growth trajectory, and the director’s IT consultancy expertise. The company’s micro status provides filing and regulatory advantages, reducing administrative burdens. However, as a new entrant with minimal assets and a single employee, Pulse Data faces challenges competing against well-established consultancies with broader service offerings, extensive client bases, and brand recognition. The company will need to carve out niche specializations or leverage local/regional client relationships in Wales to build market share. Its financials indicate prudent management of current liabilities and a positive working capital position, which is favorable for stability during early growth phases.