PULSE MEDISPA LTD

Executive Summary

Pulse Medispa Ltd operates as a micro-entity within the fragmented hairdressing and beauty treatment sector, displaying financial challenges including ongoing negative working capital and equity deficits. While the sector benefits from post-pandemic consumer demand and digital innovation, the company's small scale and limited resources constrain its ability to compete effectively. Without addressing its financial and operational weaknesses, Pulse Medispa may struggle to establish a stronger market presence among more stable and staffed competitors.

PULSE MEDISPA LTD - Analysis Report

Company Number: 13133424

Analysis Date: 2025-07-19 12:46 UTC

1. Industry Classification
   Pulse Medispa Ltd operates within SIC code 96020, classified as "Hairdressing and other beauty treatment." This sector typically includes businesses providing personal care services such as hairdressing, beauty therapies, skincare, and related wellness treatments. Characteristics of this sector include a high degree of fragmentation with many micro and small enterprises, relatively low barriers to entry, and a strong reliance on local clientele and repeat business. The sector is labour-intensive, with service quality and customer experience being critical competitive factors.

2. Relative Performance
   Pulse Medispa Ltd qualifies as a micro-entity based on its financial size, with turnover and asset levels well below the thresholds for small and medium enterprises in the sector. The company shows persistent net current liabilities and negative shareholders' funds over the past four years, indicating ongoing financial strain. Fixed assets are minimal and stable around £4,360 - £4,840, typical for a service business with limited capital expenditure. The company did not employ staff on average in the most recent year, which is unusual for this sector where at least some personnel is generally required to deliver services. Compared to industry benchmarks, Pulse Medispa’s financial health is weaker than average, as many small beauty salons maintain positive net working capital and modest profitability.

3. Sector Trends Impact
   The beauty and personal care sector has seen mixed impacts from external trends. Post-pandemic recovery has improved consumer spending on wellness and beauty treatments, boosting demand. However, inflationary pressures on wages and supplies, plus increased competition from both independent salons and larger chains, create operational challenges. Digital marketing and online booking platforms have become essential for client acquisition. Additionally, consumer preferences are shifting towards holistic wellness and ethical beauty products, requiring adaptation in service offerings. For a micro-entity like Pulse Medispa, capital constraints and limited staffing could hinder the ability to fully capitalize on these trends or invest in technology upgrades.

4. Competitive Positioning
   Pulse Medispa Ltd is a niche player in the local beauty treatment market, operating from Congleton with a single director-owner controlling 75-100% of the company. Strengths include full control by the managing director, which can enable quick decision-making. However, weaknesses are evident in persistent financial losses, negative working capital, and lack of employees, which may limit service capacity and quality. Compared to typical competitors who invest in staff and client experience, Pulse Medispa risks being less competitive unless it improves operational efficiency and financial stability. The absence of audit requirements aligns with micro-entity status but reduces external assurance that could boost stakeholder confidence.