QUICK FIX IT LTD

Executive Summary

QUICK FIX IT LTD is a focused local player in communication equipment repair and mobile phone retail, demonstrating improving liquidity and operational capacity since its 2021 inception. Its compact structure affords strategic agility, but growth hinges on expanding service offerings, enhancing digital reach, and mitigating concentration risks tied to leadership and market scale. Proactive investment in technology adaptation and customer acquisition will be critical to securing competitive advantage and sustainable expansion.

QUICK FIX IT LTD - Analysis Report

Company Number: 13729397

Analysis Date: 2025-07-29 19:03 UTC

1. Market Position
   QUICK FIX IT LTD operates in the niche market of communication equipment repair and mobile phone retail within Cheltenham, England. As a relatively new entrant (incorporated in late 2021), it occupies a small-scale position focused on local demand, positioning itself as a specialized service provider in a competitive but essential segment of consumer electronics maintenance and sales.

2. Strategic Assets

• Local Market Focus & Expertise: The company’s dual SIC codes (repair of communication equipment and retail sale of mobile phones) create a vertically integrated offering, allowing cross-selling opportunities and customer retention through both service and product sales.
• Lean Financial Structure & Positive Working Capital: With net current assets of £3,043 and cash holdings increasing from £100 to nearly £18,000 in 2023, the business demonstrates improving liquidity and operational cash flow management, essential for funding day-to-day operations and small-scale growth.
• Dedicated Leadership & Control: The significant influence of director Ali Imran Malik, combined with a small but growing workforce (6 employees in 2023), provides nimble decision-making and operational flexibility.

3. Growth Opportunities

• Expansion of Service Offerings: Leveraging repair expertise to include emerging technologies (e.g., smart home devices, IoT gadgets) could broaden the customer base and increase average transaction value.
• Geographic Expansion or Mobile Repair Services: Introducing on-site or mobile repair capabilities could capture unmet demand and differentiate QUICK FIX IT LTD from competitors reliant on fixed premises.
• Digital Sales & Marketing: Developing an online presence for retail sales and service bookings can tap into wider regional markets beyond Cheltenham, addressing the evolving consumer preference for convenience.
• Partnerships with Device Manufacturers or Carriers: Establishing authorized repair status or retail agreements may enhance reputation and provide steady customer inflows.

4. Strategic Risks

• Scale and Market Penetration Limitations: As a small private limited company with modest net assets and a narrow geographic footprint, QUICK FIX IT LTD faces challenges scaling operations or competing against larger chains and online retailers.
• Dependence on Director Support: The accounts note reliance on director support for ongoing activities; this concentration risk could impede continuity or growth if key personnel change.
• Competitive Pressure and Technological Change: Rapid innovation in communication devices may reduce repair demand or render current technical skills obsolete, necessitating continual investment in staff training and equipment.
• Limited Financial Data and Profitability Visibility: Absence of disclosed turnover and profit figures limits assessment of sustainable profitability and capacity to invest in growth initiatives.