RUBRIIC INTERACTIVE INTERVIEWING LTD

Executive Summary

Rubriic Interactive Interviewing Ltd is currently financially fragile, with negative net assets and working capital deficits compounded by dormant trading status and low liquidity. Without active revenue generation or capital injection, the company risks increasing financial distress. Immediate steps to improve cash flow, manage debts, and strengthen equity are essential to restore financial health and ensure business viability.

RUBRIIC INTERACTIVE INTERVIEWING LTD - Analysis Report

Company Number: 14413914

Analysis Date: 2025-07-29 12:19 UTC

Financial Health Assessment: RUBRIIC INTERACTIVE INTERVIEWING LTD

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1. Financial Health Score: D

Explanation:
The company exhibits clear symptoms of financial distress, particularly with persistent negative net current assets and net liabilities. The dormant status and lack of trading activity further indicate a fragile financial condition. While the company is not yet in liquidation or administration, the ongoing net liabilities and working capital shortfall warrant concern.

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2. Key Vital Signs:

Metric	Value (£)	Interpretation
Current Assets	44,204	Indicates short-term resources; largely made up of debtors and cash but no liquid cash buffer.
Cash	2,129	Very low cash reserves, suggesting limited liquidity or "healthy cash flow" is absent.
Debtors	42,075	High receivable amount relative to cash; risk if collection is delayed or doubtful.
Current Liabilities	51,741	Obligations due within one year exceed current assets, signaling liquidity strain.
Net Current Assets (Working Capital)	-7,537	Negative figure indicates the company cannot cover short-term debts with current assets.
Net Assets (Shareholders' Funds)	-7,537	Negative equity reflects accumulated losses or undercapitalization, a critical "symptom of distress."
Share Capital	100	Minimal equity base; limited buffer for absorbing losses.
Account Category	Dormant	No significant trading activity; financial statements reflect a non-operational status.

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3. Diagnosis:

The financial "vital signs" of Rubriic Interactive Interviewing Ltd reveal a company in a precarious state. The balance sheet shows persistent negative net assets and working capital deficits over the last three years, indicating the company has been unable to generate profits or build equity. The dormant status means the company has not conducted significant trading activities, which may explain the static numbers.

The heavy reliance on debtors (£42,075) coupled with very low cash (£2,129) creates liquidity risks, akin to a patient who has vital organs but insufficient blood flow to sustain them. The current liabilities (£51,741) are not backed by liquid assets, suggesting difficulty in meeting short-term obligations as they fall due.

The minimal share capital (£100) and negative retained earnings (losses) reflect undercapitalization, limiting the company’s ability to absorb shocks or invest in growth. The director’s loan (£7,100) appearing in debtors indicates some internal financing, but this is insufficient to resolve liquidity issues.

In summary, the company’s financial health resembles a patient with chronic but stable illness — not yet critical but showing clear signs of distress and requiring intervention to avoid further deterioration.

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4. Recommendations:

• Increase Liquidity: Inject additional cash capital or secure short-term financing to improve the cash position and cover immediate liabilities. This is akin to stabilizing the patient’s vital signs by restoring adequate blood pressure.

• Activate Trading or Revenue Streams: As a dormant company, the absence of turnover means no operational cash inflows. Consider restarting business activities or pivoting to a viable revenue model to generate cash flow (“healthy circulation”).

• Debt Management: Negotiate with creditors to restructure or defer payments to align outflows with cash inflows, easing working capital pressure.

• Equity Injection: The current minimal share capital is insufficient to absorb losses or invest in growth. Consider raising equity from existing or new shareholders to strengthen the capital base.

• Monitor Debtors: Review the collectability of debtors, as high receivables represent tied-up funds. Implement stricter credit control or convert some receivables to cash to improve liquidity.

• Regular Financial Review: Establish periodic financial monitoring to detect early signs of distress and implement corrective measures swiftly.

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