SHREWSBURY CUSTOM COMPUTERS LTD

Executive Summary

SHREWSBURY CUSTOM COMPUTERS LTD occupies a specialized niche in IT repair and consultancy with a lean operational model but currently faces financial strain that could limit growth. By strengthening its financial foundation, expanding service offerings, and enhancing market presence, the company can capitalize on local demand and technology trends to build a sustainable competitive position. Addressing liquidity and scaling challenges will be essential to unlocking its growth potential.

SHREWSBURY CUSTOM COMPUTERS LTD - Analysis Report

Company Number: 14515800

Analysis Date: 2025-07-19 12:15 UTC

1. Executive Summary
   SHREWSBURY CUSTOM COMPUTERS LTD operates as a micro-entity in the IT services sector, focusing on computer repair, IT consultancy, and facilities management. Despite its recent establishment and small scale, the company faces liquidity challenges as reflected by its negative shareholders' funds and increased current liabilities, indicating a need to stabilize its financial base while leveraging its technical expertise to grow in a competitive market.

2. Strategic Assets

• Niche Focus and Expertise: The company’s core activities in computer repair and IT consultancy position it well to serve local or specialized clients requiring tailored IT solutions, which can be a competitive moat if coupled with high service quality and responsiveness.
• Lean Operational Structure: With only two employees and micro-entity status, the company maintains low overheads, allowing flexibility and quick adaptation to client needs or market changes.
• Control and Leadership: Majority ownership and directorial control by Daniel Hughes ensures streamlined decision-making, enabling swift strategic shifts.

3. Growth Opportunities

• Expanding Service Portfolio: Leveraging existing IT consultancy and computer facilities management activities to offer managed IT services or cloud solutions can attract recurring revenue and larger clients.
• Local Market Penetration: Deepening relationships in the Shrewsbury and surrounding areas through targeted marketing and partnerships with local businesses could boost client acquisition.
• Technology Upgrades and Certifications: Investing in certifications or advanced technical capabilities would enhance credibility, enabling entry into more complex IT projects or government contracts.
• Digital Presence and Branding: Improving online visibility and digital marketing could capture a broader client base beyond immediate geography, increasing growth potential.

4. Strategic Risks

• Financial Stability: The significant rise in current liabilities (£3,554 vs. £775 prior year) and erosion of shareholders’ funds to negative territory (-£1,243) pose liquidity risks that could restrict operational capacity or creditworthiness. Addressing working capital management and cost control is critical.
• Scale and Resource Constraints: As a micro-entity with minimal staff, scaling operations rapidly to meet growing demand or larger contracts may be challenging without strategic hires or partnerships.
• Market Competition: The IT services sector is highly competitive with numerous established players offering overlapping services, which may limit pricing power and market share unless differentiated.
• Dependency on Key Personnel: Heavy reliance on the director and a small team creates vulnerability to operational disruption if key people leave or are unavailable.