SMART ERA MEDIA LIMITED

Executive Summary

SMART ERA MEDIA LIMITED is a newly incorporated dormant private limited company with minimal financial resources and a sole director/shareholder. While compliant with filing requirements, the lack of operational activity and liquidity presents a high investment risk at this stage. Further due diligence on the company’s business intentions and governance is necessary before considering investment.

SMART ERA MEDIA LIMITED - Analysis Report

Company Number: 15244258

Analysis Date: 2025-07-29 20:20 UTC

1. Risk Rating: HIGH
   Given the company’s very recent incorporation (October 2023), dormant status, and minimal financial activity (only £100 cash and net assets), the risk is high from an investment perspective due to lack of operational history, negligible financial strength, and no demonstrated revenue or profit.

2. Key Concerns:

• Dormant Status: The company is classified as dormant, indicating no trading or significant transactions during the reported period, which raises concerns about operational viability and immediate business activity.
• Minimal Financial Resources: With only £100 in cash and net assets, the company lacks liquidity to meet any substantial liabilities or business expenses.
• Single Director and Shareholder Control: Full control resting with one individual (Mr. Rachid Filali) concentrates governance risk and limits oversight or checks and balances that might reassure investors.

3. Positive Indicators:

• Compliance with Filings: The company is up to date with its annual accounts and confirmation statement filings, showing adherence to statutory requirements despite being newly incorporated.
• Clear Ownership and Control: Ownership and voting rights are transparent, held by a single individual, which simplifies decision-making and accountability.
• Small Company Regime Exemption: Preparing accounts under the small companies regime reduces administrative burden and costs, appropriate for a startup phase.

4. Due Diligence Notes:

• Investigate Business Plan and Funding: Assess management’s plans to transition from dormancy to active trading, including capital injections or financing arrangements.
• Verify Director’s Background: Confirm no adverse regulatory or disqualification history for Mr. Filali that could pose governance risks.
• Monitor Future Filings: Review upcoming accounts and confirmation statements for evidence of trading activity, revenue generation, and evolving financial position.