SOAKED IN NATURE LTD

Executive Summary

SOAKED IN NATURE LTD operates as a micro-entity niche player in the UK cosmetics retail and wholesale sector, specializing in natural and cruelty-free skincare products. While the company’s financials reveal early-stage volatility and limited scale, recent improvements in net assets indicate strengthening stability. Market trends toward ethical and natural products provide growth opportunities, though competitive pressures and limited resources remain challenges for the business.

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Company Analysis

This analysis is opinion only and should not be interpreted as financial advice.

SOAKED IN NATURE LTD - Analysis Report

Company Number: 13529939

Analysis Date: 2025-07-29 20:44 UTC

  1. Industry Classification
    SOAKED IN NATURE LTD operates primarily in the retail and wholesale of cosmetic and toiletry products, with additional activity in manufacturing luggage and handbags. Its main SIC codes are 47750 (retail sale of cosmetic and toilet articles in specialised stores), 46450 (wholesale of perfume and cosmetics), and 15120 (manufacture of luggage, handbags, saddlery, and harness). This places the company within the broader cosmetics and personal care sector, which typically involves product manufacturing, wholesale distribution, and retail operations focused on beauty and personal hygiene products. Key industry characteristics include high competition, strong brand differentiation, increasing consumer demand for natural and ethical products, and regulatory compliance related to product safety and labeling.

  2. Relative Performance
    As a micro-entity with a single employee, SOAKED IN NATURE LTD is at the smallest scale within the cosmetics retail and wholesale sector. Its net assets have fluctuated over the last three years, showing a recovery from negative shareholders’ funds (£-8,746 in 2023) to positive net assets (£4,529 in 2024). Fixed assets and current assets are minimal, reflecting a low-capital business model typical of micro businesses in this sector. The company’s working capital position remains modest with current liabilities exceeding current assets in some years, which is common for small startups facing cash flow pressures. Compared to typical small cosmetics retailers and wholesalers in the UK, which often have higher turnover and asset bases, SOAKED IN NATURE LTD remains a very small niche player with limited scale but improving financial stability.

  3. Sector Trends Impact
    The cosmetics and personal care sector in the UK is currently influenced by several trends that directly affect SOAKED IN NATURE LTD:

  • Rising consumer preference for natural, vegan, and cruelty-free products aligns with the company’s product offering, presenting a growth opportunity.
  • Increasing online retailing and direct-to-consumer sales channels favor smaller companies able to leverage e-commerce platforms effectively.
  • Supply chain disruptions and inflationary pressures on raw materials and packaging can impact cost structures, challenging micro businesses with limited purchasing power.
  • Regulatory scrutiny over product claims, safety, and sustainability demands strong compliance and transparency, which can be resource-intensive for small companies.
  • Competitive pressures from established brands and private labels require effective marketing and brand positioning to secure market share.
  1. Competitive Positioning
    Strengths:
  • SOAKED IN NATURE LTD’s focus on 100% natural, vegan, and cruelty-free skincare products taps into a growing niche with high consumer interest and potential for brand loyalty.
  • The company’s small size enables agility and potentially lower overheads, allowing it to quickly respond to market trends and customer feedback.
  • Ownership concentration (75-100% by a single director) can facilitate quick decision-making and consistent strategic direction.

Weaknesses:

  • Limited scale and financial resources restrict marketing reach, product development investment, and inventory capabilities compared to larger competitors.
  • Minimal fixed and current assets and a single employee suggest limited operational capacity and vulnerability to disruptions.
  • Negative net asset positions in prior years highlight historical financial challenges that may affect credibility with suppliers and lenders.
  • Lack of auditing and micro-entity accounting may limit transparency and investor confidence as the business grows.

Overall, SOAKED IN NATURE LTD is a micro-scale niche player in the competitive UK cosmetics retail and wholesale market, focusing on natural and ethical personal care products. Its financials reflect typical early-stage volatility but recent improvement in net assets suggests progress. Market trends favor companies with authentic natural product offerings, though barriers include scale and resource limitations.


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