STAR-MX PERFORMANCE LIMITED

Executive Summary

Star-Mx Performance Limited is a micro-sized, niche player in the UK motorcycle sales and repair industry, currently exhibiting early-stage financial characteristics with tight liquidity. While facing typical sector challenges such as supply chain pressures and evolving technology demands, it benefits from operational leanings suitable for specialized service offerings. To enhance its competitive positioning, addressing short-term working capital deficits and capitalizing on niche market trends will be key.

STAR-MX PERFORMANCE LIMITED - Analysis Report

Company Number: 13889107

Analysis Date: 2025-07-20 19:15 UTC

1. Industry Classification
   Star-Mx Performance Limited operates in the SIC code 45400 sector, which covers the sale, maintenance, and repair of motorcycles and related parts and accessories. This industry is characterized by a mix of retail and service activities, often dominated by small to medium-sized enterprises providing specialized aftermarket services, repairs, and parts sales to motorcycle enthusiasts. The sector is sensitive to discretionary consumer spending, evolving motorcycle technologies (including electric models), and regulatory impacts on vehicle emissions and safety standards.

2. Relative Performance
   As a micro-entity with a very recent incorporation date (2022), Star-Mx Performance Limited’s financial footprint is modest. Its fixed assets stand at £17,750 with current liabilities slightly exceeding current assets in the latest year, resulting in a negative net working capital of £732. Shareholders’ funds remain positive at £17,018, indicating no accumulated losses yet. Compared to typical industry benchmarks, where small motorcycle dealerships or repair shops might exhibit current asset coverage of current liabilities and maintain positive working capital for operational liquidity, Star-Mx’s negative net current assets could signal short-term liquidity pressure. However, the scale of operations is very small (average 2 employees), consistent with a micro-entity profile. The lack of turnover or profit data limits deeper profitability analysis, but the balance sheet suggests a start-up or early-stage position rather than an established competitor.

3. Sector Trends Impact
   The motorcycle sales and repair industry in the UK is currently influenced by several key trends: increasing interest in electric motorcycles, heightened demand for customized and performance-enhanced bikes, and fluctuating consumer confidence impacted by economic conditions. Supply chain disruptions for parts and rising costs due to inflation also affect margins and inventory availability. Additionally, environmental regulations are pushing a gradual shift toward greener technologies. For a small player like Star-Mx, these dynamics present both challenges (sourcing parts, adapting to new technologies) and opportunities (niche performance upgrades, electric motorcycle servicing). The company’s location in a rural setting (Bedale) might restrict volume sales but could leverage local market loyalty and specialized service offerings.

4. Competitive Positioning
   Star-Mx Performance Limited appears to be a niche player within the motorcycle sales and repair sector. With a micro-sized scale, limited assets, and a single director holding full control, the company likely focuses on personalized service or specialized performance tuning rather than mass retail. Compared to typical small competitors who may have more extensive inventory or broader customer bases, Star-Mx’s current liabilities exceeding current assets could be a vulnerability, potentially limiting growth or investment capacity. Nonetheless, the company benefits from low fixed asset investment, suggesting lean operations. Its competitive strength may lie in flexibility and specialized expertise, while its main weaknesses include limited financial scale, potential liquidity constraints, and exposure to sector volatility without broader diversification.