STRIVE PERFORMANCE MANAGEMENT LTD

Executive Summary

Strive Performance Management Ltd operates as a micro-entity within the competitive IT services sector, showing financial strain with increasing net liabilities and negative working capital. While positioned to benefit from industry growth trends, its limited scale and financial position suggest challenges in scaling and competing against better-capitalized peers. Strategic investment or partnerships may be needed to improve its market standing and operational viability.

STRIVE PERFORMANCE MANAGEMENT LTD - Analysis Report

Company Number: 13239428

Analysis Date: 2025-07-20 18:46 UTC

1. Industry Classification
   Strive Performance Management Ltd operates primarily within SIC code 62090, which covers "Other information technology service activities." This sector is a subcategory of the broader IT services industry, characterized by companies providing specialized IT support, consulting, systems integration, and bespoke software services. The sector is highly dynamic, driven by rapid technological advancements, digital transformation demands, and increasing reliance on IT infrastructure across all business domains.

2. Relative Performance
   Financially, Strive Performance Management Ltd is classified as a micro-entity, reflecting its small scale: minimal share capital (£1), a single employee (the director), and very limited current assets (£194 in 2024). The company’s net liabilities have increased substantially from -£15 in 2023 to -£949 in 2024, indicating worsening working capital pressures and negative net assets. This contrasts sharply with typical industry benchmarks where even small IT service firms maintain positive net working capital and growing asset bases to support operational scalability. The company’s financials suggest it is in an early or challenging growth phase without significant revenue or capital investment.

3. Sector Trends Impact
   The IT services sector, especially niches like "other IT service activities," benefits from strong tailwinds such as accelerated digital adoption, cloud computing, and demand for cybersecurity and IT consultancy. However, micro-entities often face barriers including intense competition from both small startups and established players, high client acquisition costs, and the need for continual investment in technology and talent. Strive’s small scale and negative net assets may limit its ability to capitalize on these trends without external funding or strategic partnerships.

4. Competitive Positioning
   Strive Performance Management Ltd appears to be a niche player or a startup within the broader IT services arena. Its competitive strengths likely include agility and personalized service due to its small size. However, its financial position—negative working capital and net liabilities—indicates vulnerability relative to sector norms. Larger competitors benefit from economies of scale, diversified client portfolios, and stronger balance sheets that support investment in innovation and marketing. Without visible revenue growth or asset accumulation, Strive may struggle to compete effectively or scale operations in a highly competitive sector.