SURREY PARKS LIMITED

Executive Summary

Surrey Parks Limited is a niche player in the UK recreational vehicle and camping grounds sector with valuable property assets but currently constrained by liquidity challenges and asset impairments. The company’s integration within a larger group offers strategic support, while growth opportunities exist through expanding facilities and targeting the domestic tourism market. To realize its potential, Surrey Parks must address its financial structure, stabilize governance, and enhance operational efficiency to strengthen its competitive positioning and sustain long-term growth.

SURREY PARKS LIMITED - Analysis Report

Company Number: 13537020

Analysis Date: 2025-07-20 16:47 UTC

1. Strategic Assets: Surrey Parks Limited operates within the recreational vehicle parks, trailer parks, and camping grounds industry (SIC 55300), positioning itself as a niche player in leisure and holiday accommodation in Devon. Its key strategic asset is the ownership of tangible fixed assets, primarily freehold land and buildings valued at approximately £2.9 million after a significant impairment charge, indicating an adjustment to more realistic asset values. The company benefits from being part of a larger group structure, controlled by Time GB (South Devon) Limited and Surrey Ash Limited, which provides potential access to capital and operational support. The company’s exemption from audit and small company reporting regime suggests it is still developing its operational scale and financial controls.

2. Growth Opportunities: There is considerable growth potential in expanding capacity and improving operational efficiency within the holiday park sector, which is experiencing rising consumer demand for domestic tourism and outdoor recreation post-pandemic. Surrey Parks Limited could leverage its existing freehold property holdings to develop additional facilities, upscale amenities, or diversify service offerings to attract higher-margin customers. Strategic partnerships or marketing initiatives targeting the UK staycation market could increase occupancy and revenue streams. Additionally, the company could explore digital transformation for booking and customer engagement to improve market reach and operational agility.

3. Strategic Risks: The company faces significant financial and operational challenges. The balance sheet reveals a negative net asset position of £7,112 and a large working capital deficit of nearly £2.9 million due to current liabilities substantially exceeding current assets, indicating liquidity risks and potential solvency concerns. The substantial impairment of fixed assets (£8 million) reflects a revaluation aligned with market conditions but signals previous overvaluation or operational setbacks. The departure of multiple directors within a short timeframe could imply governance instability or strategic uncertainty. Moreover, the heavy reliance on group funding (amounts owed to group undertakings of approximately £2.87 million) exposes the company to intra-group financial risk. These factors could limit Surrey Parks Limited’s ability to invest in growth or weather adverse market conditions without restructuring or additional capital injection.

4. Market Position: Surrey Parks Limited currently occupies a modest position within a competitive leisure and holiday accommodation industry characterized by seasonal demand and sensitivity to economic cycles. As a private limited company incorporated recently (2021), it is still in a formative stage with limited scale and financial resilience. Its strategic location in Devon, a popular domestic tourism destination, offers a natural competitive advantage if effectively capitalized upon. However, the company’s current financials and asset impairments suggest it is yet to optimize its operational model or fully establish market leadership.