Company Number: 14937848

Analysis Date: 2025-07-20 11:14 UTC

1. Risk Rating: LOW
   Justification: The Good Stuff Group Limited is a newly incorporated private limited company (since June 2023) with a positive net asset position and net current assets as of the latest accounts (June 2024). There are no overdue filings or liquidation status. The company operates in advertising, a service sector with relatively low fixed asset requirements, which aligns with their minimal tangible assets.

2. Key Concerns:

• Limited Trading History: Being incorporated less than two years ago, the company’s financial track record is very short, which limits the ability to assess operational and financial sustainability over time.
• Modest Working Capital: While current assets exceed current liabilities, the net current assets are modest (£16,456), which could constrain liquidity if unexpected expenses or downturns occur.
• Concentrated Control: Significant control is held by three individuals with overlapping ownership and voting rights, which could pose governance risks if interests diverge or if there is a lack of independent oversight.

3. Positive Indicators:

• Positive Net Assets: The company has net assets of £16,580, indicating solvency at the reporting date.
• Current with Filings: Both accounts and confirmation statements are filed on time, reflecting compliance with statutory obligations and good governance.
• Low Fixed Asset Burden: Minimal fixed assets reduce the risk of depreciation charges impacting cash flow and indicate a service-focused business model consistent with the advertising sector.

4. Due Diligence Notes:

• Review detailed turnover and profitability trends since incorporation to assess revenue growth and margin sustainability.
• Confirm the nature of current liabilities to assess any short-term repayment pressures or related party balances.
• Investigate management structure and any shareholder agreements to understand control dynamics and decision-making processes.
• Examine cash flow statements and forecasts to evaluate liquidity beyond the balance sheet snapshot.
• Verify if there are any contingent liabilities or commitments not disclosed in the filleted accounts.