UP THE TEMPO LTD

Executive Summary

Up The Tempo Ltd is a micro-entity start-up operating in the UK sport club and recreation education sector, characterised by modest financials and a small team reflective of its early stage. Positioned as a niche entrant, it faces typical sector challenges but benefits from focused leadership with sports expertise. Its future growth will hinge on capitalising on increasing sports participation trends and effectively scaling its membership and educational offerings amid sector-wide competitive pressures.

UP THE TEMPO LTD - Analysis Report

Company Number: 14928003

Analysis Date: 2025-07-20 18:06 UTC

1. Industry Classification
   Up The Tempo Ltd operates primarily within the "Activities of sport clubs" (SIC 93120) and "Sports and recreation education" (SIC 85510) sectors. These sectors typically encompass organisations that provide sports club facilities, organise sports activities, and offer educational services related to sports and physical recreation. The industry is characterised by community engagement, membership-based revenue models, and often a reliance on local participation and sponsorships. Typical players range from grassroots clubs to specialised sports academies and recreational education providers.

2. Relative Performance
   As a micro-entity incorporated in June 2023, Up The Tempo Ltd is at the earliest stage of its business lifecycle. With the latest accounts for the year ending June 2024, the company reported minimal net assets (£51) and a modest positive working capital (£1,251), reflecting a very small operational scale with only 2 employees. Compared to typical benchmarks in the sports club and recreation education sector, which can vary widely but often feature larger membership bases and asset holdings, Up The Tempo Ltd is currently a micro player with limited financial scale and resources. The small asset base and nominal equity are normal for a start-up in this sector, especially under the micro-entity accounting regime.

3. Sector Trends Impact
   The sports clubs and recreation education sector is influenced by several key trends: increasing health and wellness awareness, demand for youth sports development programmes, and the digital transformation of sports training and engagement. Post-pandemic recovery has also stimulated renewed interest in community sports participation, alongside challenges such as rising operational costs and competition for discretionary consumer spending. Up The Tempo Ltd’s focus on sport club activities and education aligns well with growing participation trends, but success depends on scaling membership and service offerings while managing cost pressures. The sector’s competitive landscape increasingly favours organisations that integrate innovative coaching, community outreach, and diversified revenue streams, including events and partnerships.

4. Competitive Positioning
   Up The Tempo Ltd’s current competitive position is that of a niche entrant or start-up within the sport club and recreation education sector. It is not yet a market leader or substantial follower but rather a micro business establishing its presence. Strengths include the directors' direct involvement and expertise (both directors are involved in rugby, suggesting specialised knowledge and focus). Weaknesses at this stage include limited financial resources, minimal asset base, and a very small team, which constrain rapid growth and market penetration. Compared to established clubs or education providers with broader infrastructure, brand recognition, and diversified income streams, Up The Tempo Ltd must leverage its agility and local engagement to build competitive differentiation.