WLC MEDIA LTD

Executive Summary

WLC Media Ltd is a small, micro-entity advertising agency showing improving liquidity and solvency without any regulatory compliance issues. While its modest financial scale and limited history warrant caution, current data suggest the company is financially stable with low immediate risk. Further review of cash flows and liabilities is recommended to fully assess operational sustainability.

WLC MEDIA LTD - Analysis Report

Company Number: 13481322

Analysis Date: 2025-07-29 19:39 UTC

1. Risk Rating: LOW
   The company exhibits a positive net current asset position with increasing working capital, is compliant with filings, and shows no indication of financial distress or governance issues.

2. Key Concerns:

• Limited Financial History and Scale: As a micro-entity incorporated in 2021 with minimal employees (average 2), the company’s financial data is relatively limited, which constrains long-term risk assessment.
• Modest Asset Base: Total net assets and shareholder funds remain small (£11,364 as of May 2024), which may limit resilience against unexpected financial shocks.
• Concentration of Control: Two directors each hold 25-50% ownership and control, which may present governance risks if differences arise, though this is common in small companies.

3. Positive Indicators:

• Improved Liquidity and Solvency: Current assets have increased substantially from £8,067 in 2023 to £29,622 in 2024, while current liabilities have only doubled, improving net current assets from £61 to £11,364.
• Filing Compliance: All statutory accounts and confirmation statements are filed on time with no overdue filings or penalties, indicating good regulatory compliance.
• Stable Management: Directors are active with no disqualifications or public misconduct records, and the company maintains a consistent registered office address.

4. Due Diligence Notes:

• Review cash flow statements and profit & loss accounts to verify cash generation capability and operational profitability beyond balance sheet snapshots.
• Investigate the nature and terms of current liabilities to assess short-term obligations and any contingent risks.
• Confirm no off-balance sheet liabilities or undisclosed related party transactions given the small scale and ownership concentration.
• Assess the contract portfolio or client base to evaluate business sustainability in the advertising sector (SIC 73110).
• Verify any director remuneration or shareholder loans that could affect financial stability.