WW2 WAYFINDER LTD

Executive Summary

WW2 WAYFINDER LTD is an early-stage micro-entity with minimal financial resources and negative net assets, reflecting startup losses and limited liquidity. The company currently lacks the financial strength and cash flow to support credit facilities. Approval for credit is not recommended until the business demonstrates improved operational cash generation and strengthened balance sheet metrics.

WW2 WAYFINDER LTD - Analysis Report

Company Number: 15075200

Analysis Date: 2025-07-20 15:56 UTC

1. Credit Opinion: DECLINE
   WW2 WAYFINDER LTD is a newly incorporated micro-entity (since August 2023) with its first financial year ended August 2024. The company reports net liabilities of £11 and minimal current assets of £229 with no significant cash or working capital buffers. The negative shareholders’ funds and accruals exceeding current assets indicate initial startup losses or prepayments without underlying liquidity strength. There is no operating history or profitability shown, and the sole director is also the controlling shareholder, which concentrates risk. Given the absence of meaningful financial strength or cash flow, the company currently lacks capacity to service debt or credit obligations.

2. Financial Strength:
   The balance sheet shows net liabilities of £11 and total net current assets of £229. The company’s accrued and deferred income (£240) slightly exceeds its current assets, pushing net liabilities. With only one employee (the director) and very low asset base, there is minimal equity cushion. The micro-entity status limits reporting detail but the negative net assets and negligible working capital point to weak financial footing. The company is essentially at a startup phase with no fixed assets or retained earnings.

3. Cash Flow Assessment:
   There is no direct cash flow statement provided, but the balance sheet suggests extremely limited liquidity. Current assets of £229 likely represent cash or equivalents but are offset by deferred income, which could be customer prepayments or unearned income liabilities. The lack of net positive working capital and the absence of any turnover or profit data imply very constrained operational cash flow. This severely restricts the company's ability to meet short-term obligations without external financing or capital injection.

4. Monitoring Points:

• Track subsequent filing of accounts for evidence of revenue generation and profitability.
• Monitor net current assets and liquidity improvements, especially cash balances.
• Watch for any director or shareholder loans or capital injections to support operations.
• Review any overdue filings or changes in company status that may indicate distress.
• Assess business progress in video production and e-commerce sales for cash flow enhancement.