YOUGOV PLC
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Gender pay gap
In the 2025/26 reporting year, women's median hourly pay here was 8% lower than men's (250 to 499 employees).
That puts it around the middle of the pack for pay parity — closer to an equal median than 53% of the 9,656 employers who reported for 2025/26. See the pay gap league table.
Within advertising and market research it is in the top quarter of 60 sector employers who reported.
All 9,656 reporting employers for 2025/26 by median gap. 0 is equal pay; bars right of it are employers where men's median pay is higher, bars left of it where women's is.
The gap has narrowed since the 28.7% reported for 2017/18.
| Year | Median gap | Mean gap | Bonus gap | Women in top pay quartile | Women in lowest |
|---|---|---|---|---|---|
| 2025/26 | 8% | 13% | 7% | 47% | 41% |
| 2024/25 | 15% | 25% | 21% | 50% | 37% |
| 2023/24 | 6% | 13% | 13% | 50% | 40% |
| 2022/23 | 7% | 9% | 37% | 38% | 48% |
| 2021/22 | 11% | 14% | 45% | 34% | 47% |
| 2020/21 | 30% | 22% | 56% | 28% | 59% |
| 2019/20 | 25% | 23% | 39% | 23% | 58% |
| 2018/19 | 28.7% | 28.4% | 40% | 24% | 60% |
| 2017/18 | 28.7% | 28.4% | 30% | 22% | 59% |
Reported by the employer under the gender pay gap regulations — full report on the official service. Contains public sector information licensed under the Open Government Licence v3.0.