YVONNE SERRANT TRADING AS WELL POLISHED BRADFORD LTD

Executive Summary

YVONNE SERRANT TRADING AS WELL POLISHED BRADFORD LTD is a micro-entity operating in the fragmented and competitive niche cleaning services sector. Its financials reflect a small, owner-operated business with limited assets and no employees, positioning it as a local specialist rather than a market leader. While sector trends offer growth opportunities through specialization and local reputation, the company’s modest scale and resource constraints limit its ability to expand or compete with larger small enterprises in the UK cleaning industry.

YVONNE SERRANT TRADING AS WELL POLISHED BRADFORD LTD - Analysis Report

Company Number: 13800308

Analysis Date: 2025-07-29 16:58 UTC

1. Industry Classification
   YVONNE SERRANT TRADING AS WELL POLISHED BRADFORD LTD operates within SIC code 81299, classified as "Other cleaning services." This sector encompasses a wide range of specialized cleaning activities beyond standard office or domestic cleaning, including niche or bespoke cleaning services. The industry is characterised by low capital intensity, reliance on labour (often subcontracted or self-employed cleaners), and fragmented market structure with many micro and small enterprises. Profit margins tend to be thin due to competitive pricing pressures, and companies often compete on service quality, reliability, and local reputation.

2. Relative Performance
   The company is categorized as a micro-entity, reflecting its very small scale—turnover and asset base are well below industry averages. With net assets of £3,385 as of 31 December 2024, the company’s financial position is modest compared to typical small cleaning service providers who might have larger working capital buffers and more fixed assets such as cleaning equipment or vehicles. Notably, the company has no employees, which is consistent with a sole trader or owner-operated model, common in micro cleaning businesses. The slight decrease in net assets from £4,214 in 2023 to £3,385 in 2024 suggests a small contraction in financial resources, though still maintaining a positive net asset position.

3. Sector Trends Impact
   The cleaning services sector is influenced by several trends: increasing demand for specialized and eco-friendly cleaning solutions, the rise of digital platforms facilitating service bookings, and cost pressures from wage inflation and regulatory compliance (e.g., health and safety standards). Post-pandemic, demand has recovered with heightened awareness for hygiene but also increased competition and price sensitivity among clients. For a micro-entity like Well Polished Bradford Ltd, these trends mean opportunities to differentiate through niche offerings or local reputation, balanced against challenges in scaling or investing in new technologies or certifications.

4. Competitive Positioning
   As a micro private limited company with a single director-owner and no employees, Well Polished Bradford Ltd is a niche/local player rather than a leader or large competitor. Its strengths lie in low overheads and agility, potentially allowing tailored services for local customers in Bradford. However, its limited asset base and working capital restrict growth potential and investment in marketing or technology that larger competitors might leverage. The absence of employees also suggests reliance on the director’s personal capacity, which can limit service scalability and resilience. Compared to sector norms where small cleaning companies may employ several part-time staff, this company’s lean structure is both a strength for cost control and a weakness regarding capacity.