ACTIVE SPORTS DIRECTION LIMITED
Company number 07181374 · Monitor this company
Executive summary
Active Sports Direction Limited is a micro-scale men's outerwear manufacturer operating with critically thin capitalization—net assets of just £772 against £40,036 in total assets—and negative working capital, placing it in a precarious strategic position. The company's survival currently depends entirely on director financing, with Neil Farrar's loan advances representing the primary liquidity mechanism, while cash reserves have deteriorated to £1,578 against a £16,368 corporation tax liability. Without immediate capital restructuring and a clear path to operational profitability, this entity faces material going-concern risk and requires urgent strategic intervention to stabilize its balance sheet and define a viable growth trajectory.
Shareholders' funds
£772
Balance sheet as at 2024-09-30
Overview
- Company type
- Private Limited Company
- Incorporated
- 2010-03-08
- Employees
- 2 (2024 accounts)
- Registered office
- The Octagon Suite E2, 2nd Floor, Middleborough, Colchester, Essex, England, CO1 1TG
- Postcode
- CO1 1TG
- Capital
- 100 GBP
- Accounts category
- Total Exemption Full
Accounts
- Last made up to
- 2024-09-30
- Next due by
- 2026-09-30
- Financial year end
- 30 September
Confirmation statement
- Last statement dated
- 2026-03-08
- Next due by
- 2027-03-22
Nature of business (SIC)
- 14131 Manufacture of other men's outerwear
Officers 1 current
Previous company names
| Name | Date changed |
|---|---|
| AYERS ROCK LIMITED | 2011-04-12 |
Previous registered addresses 5
| Address | Changed on |
|---|---|
| THE OCTAGON SUITE E, 2ND FLOOR, MIDDLEBOROUGH, COLCHESTER, ESSEX, CO1 1TG, ENGLAND | 2017-06-15 |
| 82C EAST HILL, COLCHESTER, ESSEX, CO1 2QW | 2017-06-02 |
| 120 SIR THOMAS SLADE COURT STAR LANE, IPSWICH, SUFFOLK, IP4 1JN | 2015-05-26 |
| 118 SIR THOMAS SLADE COURT, STAR LANE, IPSWICH, SUFFOLK, IP4 1JN, ENGLAND | 2014-04-17 |
| 82C EAST HILL, COLCHESTER, ESSEX, CO1 2QW, ENGLAND | 2011-10-13 |
Among its peers
2nd largest employer
of 11 similar companies in CO — measured against the wider sector, with 2 staff. Among the oldest 25% of its local peers.
The class of 2010
21%
of the 376,891 companies incorporated in 2010 are still active today; 77% have since been dissolved.
A fact about the year, not a forecast for this company.