ALTAVIA UK GROUP LIMITED
Company number 02527817 · Monitor this company
Executive summary
Altavia UK Group has achieved significant scale through the merger with Altavia HTT, growing revenue 73.9% to £27.2M, but underlying margin performance is materially below sector benchmarks—the 5.8% operating margin and 38.7% gross margin both fall short of the 10–15% and 45–55% ranges respectively typical for well-managed mid-sized marketing agencies. The company benefits from international group backing, deep sector heritage, and a blue-chip client base, but aggressive dividend extraction (£2.4M against £1.55M PBT) and gross margin erosion raise questions about its capacity to self-fund the technology and AI investments critical to long-term competitiveness in a rapidly evolving retail marketing landscape.
Shareholders' funds
£3,487,970
Balance sheet as at 2024-12-31
What it does
The principal activity of the company during the year was that of a retail and shopper marketing agency. On 16th July 2024, Altavia HTT Limited was merged into Altavia UK Group Limited, consolidating all operations and trading under the single entity of Altavia UK Group Limited.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1990-08-03
- Employees
- 126 (2024 accounts · was 100 in 2023)
- Registered office
- Mercury House 8 Sandy Way, Grange Park, Northampton, NN4 5EJ
- Postcode
- NN4 5EJ
- Capital
- 200 GBP
- Accounts category
- Full
- Charges
- 3 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-08-05
- Next due by
- 2027-08-19
Nature of business (SIC)
- 74100 specialised design activities
Officers 7 current · 16 resigned
Licensed visa sponsor
Licensed by the Home Office to sponsor worker visas: Skilled Worker (Worker (A rating)).
Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.
Data protection registration
Registered with the ICO as a data protection fee payer — Z3495546 (Tier 2), registered since 2013.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
- Website
- hrg.co.uk
Previous company names
| Name | Date changed |
|---|---|
| HRG (UK) LIMITED | 2024-06-11 |
| HOWARD RICHARD GRAPHIC LIMITED | 2004-09-20 |
| CONTROLLED FORMAT LIMITED | 1990-10-19 |
Previous registered addresses 4
| Address | Changed on |
|---|---|
| BRIDGEWATER HOUSE, 4 QUEENSBRIDGE, NORTHAMPTON, NN4 7BF | 2012-08-31 |
| AVON HOUSE, TITHE BARN ROAD, WELLINGBOROUGH, NORTHAMPTONSHIRE NN8 1DH | 2006-08-09 |
| STERLING HOUSE, 31 HIGH STREET, WELLINGBOROUGH, NORTHAMPTONSHIRE NN8 4HL | 2002-03-26 |
| 110 WHITCHURCH ROAD, CARDIFF, CF4 3LY | 1990-10-11 |
Among its peers
Top 1%
by shareholders' funds, of 229 similar companies in NN
The largest employer among its local peers (126 staff).
2nd oldest of its local peers, trading since 1990.
No.2 of the largest specialised design activities companies in Northampton →
Competitors Northampton
-
5. J-WALK LTD
This company ranks 2 among specialised design activities in Northampton.
The class of 1990
50%
of the 20,401 companies incorporated in 1990 are still active today; 45% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 1 title
- Freehold
- 1
- Most recent registration
- 2012-10-01
- Where
- West Northamptonshire
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| NN312680 | West Northamptonshire | Freehold | 2012-10-01 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.