ASSISI PET CARE LIMITED
Company number 01189456 · Monitor this company
Executive summary
Assisi Pet Care Limited occupies a defensible niche position in the UK premium pet food market, with strong brand equity in its HiLife portfolio and a conservatively financed balance sheet that provides strategic flexibility. However, the company's import-dependent model creates structural margin vulnerability, as evidenced by the 18.6% profit decline in 2020 despite record £23.16m turnover, and its mid-market scale limits negotiating leverage against both suppliers and powerful retail customers. The 2021 acquisition by the Assisi Pet Care group platform represents a transformative opportunity to address scale disadvantages through consolidation alongside Hollings Ltd, though realising synergies while navigating persistent supply chain disruption will determine whether this niche player can evolve into a credible mid-tier competitor against dominant multinational incumbents.
Shareholders' funds
£12,915,577
Balance sheet as at 2020-12-31
What it does
The principal activity of the company in the year under review was that of the marketing of Petfoods.
The company's own description, from its latest filed accounts.
Overview
- Company type
- Private Limited Company
- Incorporated
- 1974-11-05
- Employees
- 24 (2020 accounts · was 19 in 2019)
- Registered office
- Third Floor, Northdown House, 11-21 Northdown Street, London, England, N1 9BN
- Postcode
- N1 9BN
- Capital
- 300 GBP
- Accounts category
- Full
- Charges
- 1 outstanding
Accounts
- Last made up to
- 2025-03-31
- Next due by
- 2026-12-31
- Financial year end
- 31 March
Confirmation statement
- Last statement dated
- 2026-01-13
- Next due by
- 2027-01-27
Nature of business (SIC)
- 46180 Agents specialized in the sale of other particular products
Officers 7 current · 8 resigned
Group structure 1 subsidiary
Controlled by ASSISI PET CARE MIDCO LIMITED — since 2022-05-09
From persons-with-significant-control filings on the public register.
Licensed visa sponsor
Licensed by the Home Office to sponsor worker visas: Skilled Worker (Worker (A rating)).
Matched by registered name to the register of licensed sponsors (Home Office, updated daily) — check the register itself before relying on it. Contains public sector information licensed under the Open Government Licence v3.0.
Contact details
- Website
- assisipetcare.com
- Phone
- 01664563209
Previous company names
| Name | Date changed |
|---|---|
| TOWN AND COUNTRY PETFOODS LIMITED | 2023-01-16 |
Previous registered addresses 1
| Address | Changed on |
|---|---|
| 3 CASTLEGATE, GRANTHAM, LINCS, NG31 6SF | 2008-11-07 |
Among its peers
Top 1%
by shareholders' funds, of 147 similar companies in N
2nd largest employer among its local peers (24 staff).
Among the oldest 25% of its local peers, trading since 1974.
Competitors London
This company ranks 1 among agents specialized in the sale of other particular products in London.
The class of 1974
54%
of the 5,336 companies incorporated in 1974 are still active today; 39% have since been dissolved.
A fact about the year, not a forecast for this company.