ATTRACTION WORLD LIMITED
Company number 05346727 · Monitor this company
Executive summary
Attraction World Limited has moved into negative shareholders' funds of (£120,380) as at October 2025, marking a sustained deterioration from a £4.9M net asset position in 2022. The company's going concern status depends on continued investor support and external funding facilities, with cash reserves of only £373,725 against £9.6M in current liabilities. The credit recommendation is to decline, as the balance sheet insolvency, thin liquidity, reliance on parent group support, and inability to demonstrate operating profitability present an unacceptable risk of default.
Shareholders' funds
£293,178
Balance sheet as at 2024-10-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 2005-01-28
- Employees
- 38 (2024 accounts)
- Registered office
- First Floor New Oxford House, Waterloo Street, Birmingham, United Kingdom, B2 5UG
- Postcode
- B2 5UG
- Capital
- 311 GBP
- Accounts category
- Total Exemption Full
- Charges
- 3 outstanding
Accounts
- Last made up to
- 2025-10-31
- Next due by
- 2027-07-31
- Financial year end
- 31 October
Confirmation statement
- Last statement dated
- 2026-10-31
- Next due by
- 2027-11-14
Nature of business (SIC)
- 79909 Other reservation service activities not elsewhere classified
Officers 2 current · 19 resigned
Group structure
Controlled by ATTRACTION WORLD HOLDINGS LIMITED — since 2016-04-06
From persons-with-significant-control filings on the public register.
Data protection registration
Registered with the ICO as a data protection fee payer — ZB759084 (Tier 2), registered since 2024.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
Previous company names
| Name | Date changed |
|---|---|
| TRADING WAVES LIMITED | 2005-10-20 |
Previous registered addresses 5
| Address | Changed on |
|---|---|
| 3&4 SOVEREIGN ROAD, KINGS NORTON BUSINESS CENTRE, BIRMINGHAM, B30 3HN, ENGLAND | 2017-05-31 |
| 46 REGAL COURT, KINGS NORTON BUSINESS CENTRE, BIRMINGHAM, WEST MIDLANDS, B30 3ES | 2016-06-01 |
| 10 THE WHARF, BRIDGE STREET, BIRMINGHAM, B1 2JS | 2008-01-31 |
| 5 DEANSWAY, WORCESTER, WR1 2JG | 2005-10-25 |
| EDBROOKE HOUSE, ST JOHNS ROAD, WOKING, SURREY, GU21 7SE | 2005-03-15 |
Among its peers
Top 10%
by shareholders' funds, of 30 similar companies in B
The largest employer among its local peers (38 staff).
Among the oldest 25% of its local peers, trading since 2005.
Competitors Birmingham
This company ranks 2 among other reservation service activities not elsewhere classified in Birmingham.
The class of 2005
34%
of the 154,494 companies incorporated in 2005 are still active today; 64% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 1 title
- Leasehold
- 1
- Most recent registration
- 2017-01-04
- Where
- West Midlands
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| MM81087 | West Midlands | Leasehold | 2017-01-04 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.