COUNTRYWIDE ASSURED PLC
Company number 02261746 · Monitor this company
Executive summary
Countrywide Assured PLC leverages substantial capital resources, deep governance expertise, and decades of market heritage to maintain a defensible position in the UK life insurance sector, though its subsidiary status under Countrywide Assured Life Holdings Limited constrains strategic autonomy. The primary avenues for value creation lie in digital distribution transformation, product innovation aligned to demographic shifts, and operational efficiency gains—provided the company can navigate the tension between group-level priorities and local market responsiveness. Success will depend on converting governance depth from a compliance cost center into a competitive advantage that accelerates decision-making rather than impeding it.
Overview
- Company type
- Public Limited Company
- Incorporated
- 1988-05-25
- Registered office
- 2nd Floor 33-34 Winckley Square, Preston, Lancashire, United Kingdom, PR1 3JJ
- Postcode
- PR1 3JJ
- Capital
- 40,000,000 GBP
- Accounts category
- Full
- Charges
- 2 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-06-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-06-25
- Next due by
- 2027-07-09
Nature of business (SIC)
- 65110 Life insurance
Officers 6 current · 40 resigned
Group structure 3 subsidiaries
Controlled by COUNTRYWIDE ASSURED LIFE HOLDINGS LIMITED — since 2016-04-06
From persons-with-significant-control filings on the public register.
Modern slavery statement
Registered a modern slavery statement for 2026 (period to 2025-12-31) as part of the CHESNARA PLC group statement — 6 years on the registry.
Read the statement summary on the government modern slavery statement registry. Contains public sector information licensed under the Open Government Licence v3.0.
Data protection registration
Registered with the ICO as a data protection fee payer — Z5230067 (Tier 2), registered since 2001.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Contact details
- Website
- countrywideassured.co.uk
- Phone
- 0333 0155 600, 0345 300 4550, 0345 3000 144
Previous company names
| Name | Date changed |
|---|---|
| HAMBRO ASSURED PLC | 1998-12-31 |
| HAMBRO ASSURED PLC | 1998-12-16 |
| HAMBRO GUARDIAN ASSURANCE PLC | 1995-04-01 |
Previous registered addresses 5
| Address | Changed on |
|---|---|
| HARBOUR HOUSE, PORT WAY ASHTON ON RIBBLE, PRESTON, LANCASHIRE, PR2 2PR | 2015-10-26 |
| 41 TOWER HILL, LONDON, EC3N 4HA | 1998-05-07 |
| TOWER HILL, LONDON, EC3N 4HA | 1998-05-07 |
| BISHOPSGATE, LONDON, EC2P 2AA | 1988-09-20 |
| 41 BISHOPSGATE, LONDON, EC2P 2AA | 1988-09-20 |
Among its peers
3rd oldest
of 18 similar companies in PR, trading since 1988
The class of 1988
51%
of the 20,917 companies incorporated in 1988 are still active today; 43% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 216 titles
- Freehold
- 151
- Leasehold
- 65
- Most recent registration
- 2025-05-07
- Price paid, where recorded
- £19,567,735
- Where
- Hampshire (20), Greater London (12), Kent (12)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| SGL692200 | Greater London | Freehold | 2025-05-07 | — |
| DT354029 | Dorset | Freehold | 2025-04-30 | — |
| ST226084 | Somerset | Freehold | 2025-02-25 | — |
| TGL428245 | Greater London | Leasehold | 2025-02-25 | — |
| AV17990 | City Of Bristol | Freehold | 2025-02-12 | £160,000 |
| CYM899951 | Neath Port Talbot | Freehold | 2024-12-12 | £1,800 |
| SY906249 | Surrey | Leasehold | 2024-11-28 | £156,000 |
| TGL335953 | Greater London | Freehold | 2024-08-01 | — |
| K378266 | Kent | Freehold | 2024-07-05 | — |
| EX263703 | Essex | Leasehold | 2024-05-21 | — |
| WM317619 | West Midlands | Freehold | 2024-05-07 | £140,100 |
| SY749377 | Surrey | Freehold | 2024-02-26 | — |
| AV176366 | City Of Bristol | Leasehold | 2024-01-29 | £106,000 |
| AV178067 | South Gloucestershire | Freehold | 2024-01-29 | — |
| AV214890 | City Of Bristol | Freehold | 2024-01-29 | — |
| AV251496 | City Of Bristol | Freehold | 2024-01-29 | £400,000 |
| AV65125 | City Of Bristol | Freehold | 2024-01-29 | — |
| BD236788 | Central Bedfordshire | Freehold | 2024-01-29 | — |
| BK495434 | Reading | Leasehold | 2024-01-29 | £185,000 |
| BL109508 | City Of Bristol | Leasehold | 2024-01-29 | — |
Showing 20 of 216.
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.
This company's registered activities are in financial services. If it carries on regulated business, it should appear on the FCA's Financial Services Register — the official record of authorised firms.